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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing marketing campaigns and managing visual merchandising projects, with proficiency in Canva and Figma for creating promotional materials. Strong organizational and communication skills are essential for coordinating with stakeholders and ensuring compliance across retail operations.
Highest-signal resume keywords
Marketing ExperienceProficiency In CanvaProficiency In FigmaStrong Organizational SkillsExcellent Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MarketingTrade MarketingVisual MerchandisingProject ManagementCampaign Execution
Soft Skills
Organizational SkillsRelationship-BuildingProactive AttitudeDetail-OrientedSolutions-Oriented
Tools & Technologies
CanvaFigma
Industry Keywords
RetailFranchisingFood ServicePoint-Of-SaleVisual Communications
About the role
Key responsibilities & impact- Execute the brand’s commercial and campaign calendar
- Plan and organize point-of-sale (POS), visual merchandising (VM), and in-store communications materials
- Create and adapt low-complexity assets in Canva/Figma, including flyers, posters, displays, announcements, and promotional materials
- Prepare briefs and liaise with designers/agencies on more complex assets
- Coordinate print, visual communications, visual merchandising, and promotional materials suppliers
- Monitor production, deadlines, deliveries, and in-store implementation
- Organize campaign kits and materials for franchisees
- Serve as Marketing’s operational point of contact for stores and franchisees
- Support store openings, local activations, and visual merchandising projects
- Monitor campaign execution and ensure network-wide compliance
- Consolidate store feedback and identify opportunities for improvement
- Support Social Media and other partners with store-related information and materials
- Manage Marketing requests, timelines, and materials
Requirements
What you’ll need- Experience in Marketing, Trade Marketing, or related fields
- Experience in retail, franchising, or food service is a plus
- Proficiency in Canva and/or Figma
- Strong organizational skills for managing timelines and projects
- Excellent communication and relationship-building skills with diverse stakeholders
- Proactive, solutions-oriented, and detail-oriented profile
Benefits
Comp & perks- Independent contractor engagement, with flexible working hours
- 30 paid days off per year
- Hybrid model: 2 days on-site and 3 days remote
- 40-hour workweek