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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth marketing strategies, including SEO/AEO, paid acquisition, and programmatic growth, while effectively managing KPIs and driving measurable improvements in acquisition and revenue. Proficient in data-driven decision-making and experimental design to optimize growth initiatives across various channels.
Highest-signal resume keywords
Growth MarketingSEO/AEO ExpertiseData-Driven Decision MakingKPI ManagementExperimental Design
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth Strategy DevelopmentPerformance MarketingAcquisition OptimizationRetention StrategiesMonetization TechniquesUnit Economics AnalysisTest Design and AnalysisCross-Channel Growth StrategiesCampaign ManagementScaling Growth Channels
Soft Skills
Analytical JudgmentCommunication SkillsAdaptabilityAccountabilityCollaboration
Industry Keywords
AI-Native ProductsProduct-Led GrowthHigh-Growth Startup ExperienceEmerging AI DistributionProgrammatic Growth
About the role
Key responsibilities & impact- Identify, build, and scale growth programs driving acquisition, activation, engagement, conversion, and revenue
- Apply data-driven thinking and experimental design to understand growth drivers and quantify impact
- Own growth initiatives end-to-end from opportunity identification through strategy, execution, experimentation, measurement, and scaling
- Build and manage strategies across SEO/AEO, email, paid acquisition, web, programmatic growth, launches, PLG, and emerging AI-native distribution
- Own campaign and growth KPIs and establish measurement frameworks for incremental impact and business outcomes
- Partner with Product, Design, Engineering, Data, and Marketing on shipped experiences, campaigns, and scalable systems
- Develop strategies for consumers, developers, researchers, AI labs, and enterprise customers
- Translate product and company priorities into integrated, cross-channel growth strategies
- Build repeatable growth systems and processes to scale successful experiments and campaigns
- Communicate strategy, performance, insights, and recommendations to cross-functional partners and senior leadership
- Write, analyze, build, QA, launch, and iterate as needed
Requirements
What you’ll need- 8+ years of experience in growth marketing, product growth, performance marketing, or a similarly analytical and execution-oriented growth role
- Proven track record of owning growth goals and driving measurable improvements in acquisition, activation, engagement, conversion, retention, or revenue
- Demonstrated experience taking growth initiatives from opportunity identification and strategy through execution, experimentation, measurement, and scaling
- Strong understanding of LTV, retention, monetization, and unit economics
- Experience owning KPIs and accountability for campaign, channel, funnel, or business outcomes
- Experience building and scaling multiple growth channels, with deep expertise in at least one area such as SEO/AEO, paid acquisition, email, web, PLG, or programmatic growth
- Experience designing tests, defining success metrics, interpreting results, and translating learnings into decisions
- Strong analytical judgment and comfort using data to diagnose growth problems and prioritize opportunities
- Ability to move between strategy and hands-on execution
- Comfortable operating in ambiguity and taking accountability for results
- Experience growing developer, research, technical, enterprise, or AI-native products preferred
- Growth experience at a high-growth startup or building a growth function or major channel from an early stage preferred
- Familiarity with the AI/ML landscape preferred
- Experience building product-led and/or self-serve growth motions preferred
- Experience developing new or unconventional acquisition channels preferred
- Legally authorized to work in the US
Benefits
Comp & perks- Competitive compensation and equity aligned to the markets where team members are based
- Comprehensive health and wellness benefits, including medical, dental, vision, and additional support programs
- Opportunity to work on cutting-edge AI with a small, mission-driven team
- Culture that values transparency, trust, and community impact
