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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media strategy execution, content creation, and audience engagement across platforms like TikTok and YouTube. Proficient in video production and storytelling, with a strong understanding of gaming culture and community dynamics.
Highest-signal resume keywords
Social Media ManagementVideo Content CreationAudience EngagementAdobe Premiere ProGaming Culture Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media StrategyContent DevelopmentVideo EditingPerformance AnalysisCreative Direction
Soft Skills
CollaborationCommunicationCreative Storytelling
Tools & Technologies
Adobe Premiere ProCapCutMobile-Native Editing Applications
Industry Keywords
Gaming CommunitiesMMOGuild Wars FranchiseInfluencer ActivationsCultural Trends
About the role
Key responsibilities & impact- Own and execute social media strategies across TikTok, YouTube, Instagram, Facebook, X, and emerging platforms
- Develop platform-specific content plans aligned with franchise priorities, player interests, cultural trends, and the Guild Wars brand voice
- Create gameplay clips, memes, short-form videos, behind-the-scenes features, and franchise storytelling
- Concept, script, shoot, edit, and publish video content
- Engage with the Guild Wars community and amplify player-generated content
- Partner with Brand, Creative, Community, PR, and Marketing teams on campaigns, game updates, live events, and creator or influencer activations
- Brief internal creative teams and external agencies, provide creative direction, and manage vendor budgets as needed
- Monitor social media performance, audience engagement, platform trends, and algorithm changes
- Ensure social content meets accessibility, localization, and brand standards
- Participate in an on-call rotation for time-sensitive communications and emergency messaging
- Travel several times per year for industry events and business needs
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, or a related field, or an equivalent combination of education and experience
- 4+ years of relevant professional experience (5+ preferred)
- At least 3 years in social media management
- At least 2 years in game development or publishing
- Proven experience building, growing, and engaging audiences on TikTok and YouTube
- Hands-on experience creating, shooting, and editing social-first video content
- Strong understanding of social media platforms, algorithms, internet culture, creator ecosystems, and emerging content trends
- Ability to develop channel strategies, identify target audiences, establish success metrics, and create engaging content
- Experience analyzing social media performance data and translating insights into actionable improvements
- Strong creative storytelling, copywriting, editorial judgment, and video content development skills
- Proficiency with Adobe Premiere Pro, CapCut, or mobile-native editing applications
- Ability to independently produce engaging content using a smartphone or lightweight production equipment
- Experience providing creative direction and collaborating with internal production teams, agencies, or external partners
- Ability to translate game content, player sentiment, and community conversations into platform-native storytelling
- Strong collaboration and communication skills
- Knowledge of gaming culture, MMO communities, and player engagement
- Familiarity with the broader Guild Wars franchise is nice to have
- Experience working with gaming creators, influencers, or online gaming communities is nice to have
- Fluency in French, German, Spanish, or Korean is nice to have
- Willingness to travel several times per year
- Authorization to work in the United States
Benefits
Comp & perks- Annual bonus potential
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Short-term disability
- Long-term disability
- 401(k)
- Flexible spending accounts
- Dependent care spending accounts
- PTO
- Paid holidays
- Parental leave
- Remote-friendly work arrangement
- Occasional onsite collaboration
- Travel opportunities for industry events and business needs