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About the role
Key responsibilities & impact- Develop, pursue, and advance advertising and sponsorship opportunities for OkayAfrica’s video programming and social video content
- Generate revenue across OkayAfrica’s YouTube, website, and social media channels
- Secure sponsors and advertisers for recurring shows, original video franchises, individual video programs, and other video-first content
- Develop advertising and sponsorship opportunities for social video and sponsored posts across OkayAfrica’s social platforms
- Identify and prospect brands, advertising agencies, media agencies, and other qualified advertisers
- Conduct outbound outreach to brand and agency decision-makers
- Develop relationships with prospective advertisers and partners
- Generate opportunities for YouTube, website, original video programming, social video, and sponsored social content
- Qualify prospects by confirming interest, budget, marketing objectives, timing, and alignment with advertising offerings
- Secure and schedule qualified sales meetings with senior OkayAfrica sales staff
- Present OkayAfrica’s audience, video programming, advertising inventory, branded content, and sponsorship capabilities
- Connect advertiser needs with video advertising, show sponsorships, branded content, product integrations, and sponsored social content
- Maintain accurate CRM records and provide regular pipeline updates
- Coordinate handoffs of qualified opportunities to senior sales staff
Requirements
What you’ll need- Minimum of 2 years of verifiable professional experience in video media sales
- Demonstrated success generating qualified opportunities and/or revenue
- Direct experience prospecting, selling or developing opportunities across digital video, YouTube, Facebook, branded content, show sponsorships, social video, or sponsored social content
- Strong working knowledge of digital video advertising, including CPMs, impressions, views, reach, video completion rates, audience targeting, campaign delivery, and advertiser KPIs
- Ability to understand advertiser objectives and connect them to relevant video, branded content, and social media opportunities
- Strong communication, presentation, relationship-building, and organizational skills
- Ability to manage multiple prospects simultaneously
- Familiarity with CRM, sales prospecting, and pipeline-management tools
- Knowledge of African, African diaspora, Black culture, music, entertainment, and multicultural media, along with existing relationships with relevant brands and agencies, highly preferred
Benefits
Comp & perks- Commission 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
