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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and leading enterprise media strategies across Patient and HCP audiences, with a strong focus on media planning, activation, and performance measurement. Capable of guiding cross-functional partnerships and leveraging customer insights to optimize media investments and strategies.
Highest-signal resume keywords
Media Strategy DevelopmentAudience SegmentationOmnichannel EngagementRegulatory Compliance in HealthcareExecutive Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media PlanningMedia ActivationPerformance MeasurementCustomer Insights AnalysisMedia Investment StrategyPortfolio PrioritizationEmerging Media EvaluationAI-Enabled CapabilitiesLifecycle ManagementBrand Growth Strategies
Soft Skills
LeadershipInfluencing Senior StakeholdersCross-Functional CollaborationCustomer-CentricityStorytelling
Tools & Technologies
Digital Media PlatformsProgrammatic AdvertisingAnalytics ToolsCRM SystemsMedia Measurement Frameworks
Industry Keywords
PharmaceuticalBiotechnologyHealthcarePatient ExperienceHCP MarketingComplianceMarket AccessLegal ConsiderationsPrivacy RegulationsEmerging Media Channels
About the role
Key responsibilities & impact- Set and lead enterprise media strategy across Patient and HCP audiences, brands, indications, and assets
- Translate enterprise, customer experience, brand, and indication priorities into media strategies
- Establish portfolio-level views of media opportunities, customer needs, audience behaviors, channel dynamics, and investment priorities
- Guide media planning across the customer journey from disease education and pre-launch engagement through branded activation, conversion, and ongoing engagement
- Set standards for media planning, activation, measurement, and optimization
- Guide investment choices and trade-offs across audiences, brands, indications, lifecycle stages, and channels
- Advise the Vice President, Patient Experience and Commercial leaders on media strategy, investment, performance, and emerging opportunities
- Lead integrated media strategies connecting audience needs, customer journeys, brand objectives, creative strategy, channel roles, and business outcomes
- Establish audience-first planning using customer insights, segmentation, and behavioral signals
- Guide channel and platform mix across traditional, digital, programmatic, streaming, search, social, endemic, point-of-care, and emerging media
- Establish media KPIs, measurement frameworks, and performance expectations
- Lead performance review, optimization, and executive-ready media recommendations
- Partner with Digital and Analytics teams on media data, technology, measurement, activation, and optimization
- Lead strategic relationships with media agencies and external partners
- Build cross-functional partnerships across Commercial, Brand, Patient Experience, HCP Experience, Digital, CRM, Market Access, Medical Affairs, Legal, Regulatory, Compliance, and Procurement
- Establish media standards, frameworks, tools, and operating practices
- Evaluate emerging media platforms, technologies, AI, automation, search discovery, and AEO/GEO opportunities
- Ensure media capabilities evolve compliantly and at scale
- Develop media talent and organizational capability
- Foster customer-centricity, accountability, experimentation, learning, innovation, and continuous improvement
Requirements
What you’ll need- BA/BS required
- Approximately 12–15+ years of relevant experience
- Significant experience within pharmaceutical, biotechnology, or healthcare
- Deep understanding of media strategy, planning, activation, and performance across Patient/DTC and HCP audiences
- Experience developing enterprise and portfolio-level media strategies across multiple brands, indications, customer segments, and lifecycle stages
- Experience with customer journeys, audience segmentation, and omnichannel engagement
- Understanding of traditional, digital, programmatic, search, social, streaming, endemic, point-of-care, and emerging media channels
- Experience with media investment strategy, portfolio prioritization, and strategic trade-offs
- Strong analytical orientation using customer insights, media performance data, and business outcomes
- Understanding of healthcare media data, identity, privacy, measurement, and compliant audience activation
- Ability to evaluate emerging technologies, AI-enabled capabilities, and evolving media platforms
- Strong agency and partner leadership skills
- Experience leading in a matrix environment and influencing senior stakeholders
- Strong executive communication and storytelling skills
- Understanding of regulatory, privacy, and compliance considerations in healthcare media
- Flexible to travel based on business needs
- Experience supporting product launches, pre-launch disease education, brand growth, and lifecycle management
- Experience managing significant media investments and strategic allocation decisions
- Experience leading media agencies, technology partners, and external partners
- Experience partnering across Brand Marketing, Patient Experience, HCP Marketing, Digital, CRM, Insights & Analytics, Medical Affairs, Market Access, Legal, Regulatory, Compliance, and Procurement
- Experience identifying and scaling new media capabilities, technologies, platforms, or ways of working
- Experience leading complex cross-functional initiatives and influencing senior leaders
- Experience developing talent and building organizational capability
Benefits
Comp & perks- Short-term incentive program eligibility
- Long-term incentive program eligibility
- Comprehensive benefits package
- Retirement savings plans
- Health benefits
- Equal opportunity and inclusive work environment
- Reasonable accommodation during application, interviewing, and selection processes