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Brand Communications Manager
Ariat Europe Limited. Lead planning and delivery of Ariat's EMEA brand communications across European markets .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated brand communications and marketing strategies across European markets, with a strong focus on consumer insights, campaign management, and stakeholder collaboration.
Highest-signal resume keywords
Brand Marketing ExperienceConsumer Insights Programme ManagementIntegrated Campaign DevelopmentStakeholder ManagementBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand PositioningConsumer Behaviour AnalysisQualitative ResearchQuantitative ResearchCreative Brief DevelopmentCampaign Production ManagementMedia Relations ManagementPerformance MeasurementStrategic PlanningProject Management
Soft Skills
Strong Communication SkillsLeadershipCollaborationCreative JudgementOrganizational Skills
Industry Keywords
EMEA Brand CommunicationsConsumer MarketingCultural PartnershipsFootwear IndustryApparel IndustryLifestyle MarketingOutdoor MarketingWorkwear MarketingMedia EngagementConsumer Activations
About the role
Key responsibilities & impact- Lead planning and delivery of Ariat's EMEA brand communications across European markets
- Translate the EMEA Marketing Strategy into integrated brand communications, premium product campaigns and creative content
- Develop and deliver EMEA brand communications plans aligned with Marketing Strategy, brand positioning, consumer priorities and commercial objectives
- Plan and coordinate the EMEA brand communications calendar alongside product launches and seasonal campaigns
- Develop and manage the EMEA Consumer Insights Programme, including brand tracking, surveys, focus groups and qualitative and quantitative research
- Identify consumer trends, cultural shifts and market opportunities and translate research into actionable recommendations
- Lead integrated EMEA brand campaigns and develop campaign concepts, creative briefs and storytelling
- Oversee photography, video, digital creative, product and lifestyle shoots, and locally relevant content production
- Provide creative direction and brand guidance to internal teams, agencies and production partners
- Lead EMEA media and PR strategy, media engagement, product seeding, editorial gifting and product placement programmes
- Develop and manage strategic brand and cultural partnerships
- Lead communications approaches for brand-led events, PR experiences, media launches and consumer activations
- Collaborate with Channel Marketing, Social Media, eCommerce, Product, Sales, Events and Global Marketing teams
- Manage brand communications, PR, campaign and creative production budgets
- Manage agencies, production partners and external suppliers
- Establish performance measures and evaluate campaign, media, consumer insight and brand metrics
- Lead and manage the Marketing Executive, including coaching, workload oversight, performance reviews and development
- Delegate and oversee Marketing projects and day-to-day activities
- Perform ad hoc duties as required
Requirements
What you’ll need- Ideally at least 3 years proven experience in brand marketing, brand communications, integrated campaigns or a related consumer Marketing role
- Strong understanding of brand positioning, consumer behaviour and integrated Marketing communications
- Experience developing and delivering brand campaigns across multiple Marketing channels and ideally across Europe
- Experience developing and managing consumer research and insights programmes, including qualitative and quantitative research
- Strong analytical skills, with the ability to interpret consumer behaviour, brand perception and market trends to identify actionable insights
- Ability to translate consumer insights into meaningful recommendations that inform brand positioning, campaign development and Marketing priorities
- Strong creative judgement, with experience developing creative briefs and managing campaign production
- Experience managing PR, media relationships, communications agencies or earned media programmes
- Ability to translate brand strategy into compelling campaigns, creative content and consumer storytelling
- Proven experience managing and developing direct reports, including setting objectives, providing coaching, managing performance and supporting professional development
- Experience developing and managing external partnerships, agencies and suppliers
- Strong stakeholder management, communication and presentation skills
- Excellent organisation, planning and project management skills, with the ability to manage multiple priorities
- Commercial awareness and an understanding of how brand communications contribute to consumer demand and business growth
- Experience managing budgets and evaluating Marketing effectiveness
- Ability to lead, influence and develop others, providing clear direction and accountability
- Spoken and written English is essential
- German speaker would be desirable
- Ability to travel without restrictions to mainland Europe and the US
- Ability to drive in the UK
- Experience working within an international or European consumer brand
- Experience within footwear, apparel, lifestyle, outdoor or workwear categories is desirable
- Creative and commercially minded, with strong strategic thinking, creative judgement and an understanding of brands and consumer culture
- Curious and insight-driven, with a genuine interest in understanding consumer behaviour, emerging trends and cultural relevance
- Proactive, organised and accountable, with the ability to balance strategic planning and hands-on delivery
- Confident communicator and collaborative leader, able to build strong relationships and influence across multiple functions
- Results-oriented and adaptable, with a focus on delivering high-quality work and measurable impact
Benefits
Comp & perks- Private Medical Insurance
- Life Assurance
- Critical Illness Cover
- Employee Assistance Programme
- Health & Wellbeing Points Scheme
- Cycle to Work Scheme
- Company Bonus Scheme
- Employee Purchase Scheme
- Employee Referral Programme
- Birthday day off
- Holiday Purchase Scheme
- Bring your dog to work scheme
- Employee Volunteering policy
- Working from a different location policy
- Free onsite Parking including 2 electric charging points