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Aritzia

Senior Analyst, Email Marketing

Aritzia

. Define the strategic channel approach for Aritzia's permission-based and addressable marketing channels, with a focus on email .

Posted 10/8/2026full-timeVancouver • CanadaSenior💰 CA$50,000 - CA$150,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in DTC Marketing with a strong focus on Email Marketing, utilizing strategic segmentation and personalization to enhance client engagement and retention. Proficient in analyzing performance metrics to drive actionable insights and optimize marketing strategies.

Highest-signal resume keywords
DTC MarketingEmail MarketingSegmentationPerformance AnalysisClient Retention

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Email MarketingSegmentationPersonalizationPerformance AnalysisChurn MitigationTransactional CampaignsBudgetingForecastingTestingChannel Management
Soft Skills
CollaborationCommitment to QualityResults-Oriented
Tools & Technologies
WebsiteAppEmail Platforms
Certifications & Qualifications
DTC Marketing Certification
Industry Keywords
Permission-Based MarketingAddressable MarketingLifecycle Trigger CampaignsLoyalty ProgramsRegulatory Standards

About the role

Key responsibilities & impact
  • Define the strategic channel approach for Aritzia's permission-based and addressable marketing channels, with a focus on email
  • Identify, acquire, engage, and retain clients across lifecycle trigger and transactional campaigns
  • Use strategic segmentation, personalization, testing, channel enhancements, and innovation to improve performance
  • Drive profitable traffic and revenue across Website, App, and Retail via triggered and transactional emails
  • Develop churn mitigation and reactivation journeys to engender long-term loyalty and retention
  • Ensure accordance with business and regulatory standards
  • Analyze and report on email marketing performance, surface actionable insights, and leverage testing to optimize traffic, revenue, and loyalty
  • Assist with channel budgeting, forecasting, and investment strategies
  • Support execution of subscriber and channel management, invite-only events, special projects, and loyalty triggers
  • Explore white space opportunities and implement improvement initiatives across DTC

Requirements

What you’ll need
  • Proven skills, education, and/or applicable certifications in DTC Marketing, specifically related to email marketing
  • Commitment to learn and apply Aritzia's Values, Business and People Leadership principles
  • Ability to collaborate fluently with cross-functional partners
  • Commitment to quality and investing in results that add value to the business

Benefits

Comp & perks
  • Product Discount
  • Exclusive private shopping events
  • Up to 16 weeks of paid Baby Leave Program
  • Aritzia Virtual Wellness with 24/7 physical, mental, social, and financial wellbeing resources
  • Aspirational Workplace
  • Private parent's room
  • Shower facilities with elevated complementary conveniences
  • Bike rooms
  • Snacks and refreshments
  • Dry-cleaning discounts
  • Hotel discounts
  • Restaurant discounts
  • Health and wellness discounts
  • Self-care promotions
  • Comprehensive benefits
  • Elevated perks and experiences