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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and go-to-market strategies, with a strong focus on positioning and messaging for complex software solutions. Capable of translating technical concepts into compelling narratives for senior enterprise buyers while building effective partner marketing programs.
Highest-signal resume keywords
Product Marketing ExperienceGo-To-Market Strategy DevelopmentTechnical Fluency in Data Integration and AI ModelsExcellent Writing and Storytelling SkillsExperience in Defence or National Security Sector
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Go-To-Market StrategyProduct PositioningCompetitive IntelligenceValue Proposition DevelopmentROI MessagingCampaign DevelopmentCase Study CreationPartner Program DevelopmentDeployment StrategyTechnical Marketing
Soft Skills
Influencing Without AuthorityStorytellingCommunicationCollaborationStrategic Thinking
Tools & Technologies
Marketing CollateralCapability BriefingsFact SheetsUse-Case NarrativesValue ToolsROI ToolsPresentation Decks
Certifications & Qualifications
Eligibility for UK Security Check (SC) ClearanceRight to Work in the UK
Industry Keywords
DefenceNational SecurityCritical National InfrastructureRegulated Enterprise SectorPlatform CompanySystems IntegratorsTechnology Alliances
About the role
Key responsibilities & impact- Own how customers worldwide understand Cobalt, including its capabilities, architecture, deployment and value for mission-critical enterprise challenges
- Work at the centre of go-to-market between Marketing & Communications, Business Development and Product
- Translate the modular platform into clear win themes, collateral and GTM enablement
- Define segment strategy, target buyers and influencers, routes to market, value propositions and competitive win themes
- Own positioning, messaging and naming for Cobalt’s capabilities, features, architecture, use cases and deployment profiles
- Build and maintain decks, capability briefings, fact sheets, use-case narratives, value tools and ROI tools
- Position and launch product releases with Product and turn segment strategy into campaigns with MarComms
- Build a partner marketing programme involving hardware, model and integration partners
- Run competitive intelligence and win/loss analysis
- Equip business development and deployment teams with information to win
- Turn deployments into case studies with deployment strategists
- Provide product and technical perspective for thought leadership
Requirements
What you’ll need- Extensive experience in product marketing, technical marketing or a related role, including building go-to-market strategies and campaigns for distinct customer segments buying complex software
- Experience positioning to senior enterprise buyers, including value and ROI messaging for CIOs, COOs and operational leaders
- Technical fluency to understand data integration, AI models, sensors and edge deployment, and explain them accurately to non-technical buyers
- Excellent writing and storytelling, and a track record of influencing Product and sales teams without formal authority
- Experience in defence, national security, critical national infrastructure or another regulated enterprise sector (ideally)
- Experience as an early Product Marketing hire (highly advantageous)
- Time at a platform company with a forward-deployed engineering model (ideally)
- Experience positioning one platform across several industries, including naming and packaging vertical solutions (ideally)
- Experience building partner programmes or partner-led routes to market through systems integrators, primes or technology alliances (ideally)
- Eligibility for UK Security Check (SC) clearance (ideally)
- Existing Right to Work in the UK at the time of application
- Clearance or willingness to undergo UK security vetting to Security Check (SC) or above; this normally requires continuous UK residency for at least 5 years
Benefits
Comp & perks- Highly competitive base salary
- Generous equity in EMI share options in a well-funded and growing start-up
- 7% employer pension contribution
- Free meals in the office every day
- Private health and dental insurance, with opt-in cover for dependants
- Cycle to work scheme
- Relocation support
- Access to any resources and training that you need to do your job in a world-class way