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Arpio

Sales Development Manager

Arpio

. Own outbound pipeline generation campaigns .

Posted 10/19/2026full-timeDurham • North Carolina • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing outbound pipeline generation campaigns, driving revenue through strategic planning, and coaching sales development representatives (SDRs) to achieve performance targets. Proficient in utilizing CRM tools for reporting and analytics while collaborating with cross-functional teams to optimize campaign effectiveness.

Highest-signal resume keywords
B2B SaaS Sales ExperienceManaging Distributed SDR TeamMulti-Channel Outbound Campaign PlanningSales Development Metrics AnalysisHubSpot CRM Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Pipeline GenerationCampaign PlanningSales Development MetricsPerformance ManagementReporting and Dashboards
Soft Skills
Clear CommunicationCoaching and MentoringTeam Collaboration
Tools & Technologies
HubSpotNooksSmartLeadOutreachSalesloft
Industry Keywords
Cloud InfrastructureB2B SalesTechnical BuyersAWSMicrosoft Co-Sell

Tech Stack

Tools & technologies
AWSAzureCloudSQL

About the role

Key responsibilities & impact
  • Own outbound pipeline generation campaigns
  • Turn company priorities into quarterly and monthly outbound campaign plans tied to revenue targets, cloud priorities, vertical markets, product launches, industry events, and competitive and expansion opportunities
  • Define campaign objectives, target accounts, messaging, content, SDR sequences, success metrics, executive sponsorship, and follow-up plans
  • Maintain a rolling 90-day campaign calendar and lead weekly campaign reviews
  • Partner with Customer Success on expansion campaigns
  • Convert Product Marketing content into SDR-ready outreach, including email sequences, call guides, discovery questions, LinkedIn messaging, industry-specific messaging, event follow-up, and executive outreach templates
  • Maintain the outbound playbook and report field insights to Product Marketing
  • Set SDR targets and track activity and results daily in HubSpot and Nooks
  • Review rep performance monthly and address misses through coaching or formal performance plans
  • Translate revenue goals into pipeline, SQL, and headcount targets
  • Coach SDRs through call listening, feedback, weekly one-on-ones, and team call reviews
  • Build onboarding and ramp plans and conduct career conversations
  • Run weekly operating reviews with Sales leadership on pipeline performance, territory coverage, account penetration, and campaigns
  • Review booked meetings before handoff to Account Executives
  • Meet weekly with Account Executives on meeting quality, show rates, and handoff standards
  • Partner with Alliances on AWS and Microsoft campaigns, co-sell opportunities, marketplace deals, win wires, account mapping, and joint account planning
  • Coordinate with demand generation and events teams on inbound, event, and partner-sourced leads
  • Measure SDR and campaign activity, ROI, response, meeting, opportunity, sequence, and productivity metrics
  • Report weekly to the Head of Marketing and present results to executive leadership and for board reporting
  • Recruit, interview, and hire SDRs
  • Manage SmartLead, Waalaxy, and Nooks and maintain clean HubSpot data
  • Build repeatable campaign execution processes
  • Run the SDR compensation plan, contests, and recognition programs

Requirements

What you’ll need
  • At least 5 years of sales experience
  • At least 2 years managing a distributed inside SDR team at a B2B SaaS company
  • Track record of meeting or exceeding team SQL and pipeline targets
  • Experience planning and running multi-channel outbound campaigns with Marketing and Product Marketing
  • Experience prospecting into technical buyers in cloud infrastructure, security, or IT operations
  • Familiarity with AWS, Azure, disaster recovery, or backup is a strong plus
  • Experience hiring, onboarding, and ramping SDRs
  • Experience managing underperformance through to resolution
  • Strong command of sales development metrics, including activity, connect rates, stage conversion, pipeline created, and campaign ROI
  • Ability to build reports and dashboards in HubSpot or a similar CRM
  • Hands-on experience with dialers and sequencing tools such as Nooks, SmartLead, Outreach, or Salesloft
  • Experience running joint campaigns with cloud or channel partners
  • Familiarity with AWS ACE, Microsoft co-sell, or cloud marketplaces is a plus
  • Clear, direct communication with reps, Account Executives, and senior leadership
  • Must be eligible to work in the United States; Arpio cannot sponsor H1B visas at this time

Benefits

Comp & perks
  • Competitive salary + Equity, with variable compensation tied to team pipeline targets
  • Arpio will cover 100% of your personal medical premiums
  • 100% of your life insurance premium
  • 75% of your personal premiums for vision and dental
  • For dependents, Arpio will cover 75% of medical, dental, and vision premiums
  • $125 home office stipend or $250 company-subsidized co-working membership for fully remote employees
  • Unlimited PTO
  • Small, collaborative team environment
  • Opportunity to work on the cutting edge of cloud technology