Marketing Manager – Platform

Arrow Electronics

. Develop and execute global marketing strategies to build platform awareness, adoption, and engagement .

Posted 10/10/2026full-timeUnited StatesSeniorLead💰 $130,100 - $143,110 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing global marketing strategies for SaaS platforms, with a focus on partner engagement and platform adoption. Possesses strong analytical skills to translate technical features into business value and drive measurable outcomes.

Highest-signal resume keywords

B2B Technology Marketing ExperienceSaaS Platform MarketingIntegrated Marketing Programs DevelopmentStorytelling and Messaging SkillsData-Driven Decision-Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingPlatform MarketingDigital Experience MarketingCloud MarketplacesSubscription Management SolutionsDigital Commerce PlatformsMarketing Strategy DevelopmentBusiness Growth InfluencePartner Engagement StrategiesMarket Research Analysis

Soft Skills

Exceptional Communication SkillsInnovative ThinkingStrategic ThinkingCollaboration SkillsInfluencing Skills

Industry Keywords

IT ChannelCloud EcosystemPartner-Led Business ModelsPlatform-Based SolutionsCross-Functional Initiatives

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and execute global marketing strategies to build platform awareness, adoption, and engagement
Create positioning, messaging, and value propositions communicating platform benefits to partners
Lead product and feature launch campaigns
Translate platform capabilities into business outcomes for executives, sales teams, operations leaders, and technical stakeholders
Serve as marketing subject matter expert for Arrow's platform portfolio
Connect platform capabilities to Arrow solutions, cloud offerings, and services
Create differentiated positioning for the Arrow digital experience
Build business-focused narratives demonstrating how ArrowSphere enables partner success
Support initiatives increasing partner engagement across Arrow's digital ecosystem
Lead development of marketing and enablement assets
Create partner-focused content highlighting use cases and measurable business outcomes
Develop resources enabling sales and partner-facing teams to communicate platform value
Analyze partner needs, pain points, workflows, buying behaviors, feedback, usage data, market research, and customer insights
Identify opportunities to improve partner engagement and platform adoption
Collaborate with platform product management, user experience, sales, operations, cloud, services, and marketing teams
Ensure consistent platform messaging across campaigns, communications, events, and partner engagement activities
Coordinate launch and adoption efforts across regions and business units
Influence stakeholders across a global matrix organization

Requirements

What you’ll need

8+ years of B2B technology marketing experience in product marketing, platform marketing, or digital experience marketing
Experience marketing SaaS platforms, cloud marketplaces, technology ecosystems, subscription management solutions, or digital commerce platforms
Proven success launching and driving adoption of platform-based solutions
Experience developing integrated marketing programs that influence revenue, engagement, and business growth
Knowledge of the IT channel, cloud ecosystem, and partner-led business models preferred
Strong platform and solution marketing expertise
Exceptional storytelling and messaging skills
Ability to translate technical features into business value and customer outcomes
Innovative and strategic thinking with strong commercial acumen
Excellent communication and executive presentation skills
Strong analytical mindset and data-driven decision-making capabilities
Experience leading complex cross-functional initiatives requiring heavy collaboration
Ability to influence and build alignment within a global matrix organization
Must be able to travel to an Arrow office location as requested by Arrow leadership

Benefits

Comp & perks

Medical, Dental, Vision Insurance
401k, With Matching Contributions
Short-Term/Long-Term Disability Insurance
Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
Paid Time Off (including sick, holiday, vacation, etc.)
Tuition Reimbursement
Competitive compensation
Opportunities to learn, collaborate, and build a meaningful career
Professional growth