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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in coordinating marketing operations across multiple channels, with a strong focus on CRM campaign design, paid media management, and data analysis. Proficient in leveraging AI tools for automation and content creation while making data-driven decisions independently.
Highest-signal resume keywords
CRM Campaign DesignPaid Media ManagementData Analysis Using GA4AI Tools UtilizationContent Creation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRM MasteryGrowth MarketingB2B MarketingFunnel AnalysisData-Driven Decision MakingContent StrategyEmail MarketingSEOPaid Media OptimizationAutomation Workflows
Soft Skills
Strong Writing SkillsIndependent WorkStrategic Decision Making
Tools & Technologies
SalesforcePardotHubSpotLinkedIn AdsGoogle AdsGA4Looker StudioAdvanced ExcelClaudeChatGPT
Industry Keywords
Marketing OperationsContent InitiativesLead ReactivationAgency CoordinationFunnel Metrics
About the role
Key responsibilities & impact- Coordinate LatAm marketing operations in a generalist capacity
- Drive growth and content initiatives across multiple simultaneous fronts
- Design and optimize CRM campaigns, automation flows, nurturing, and re-engagement segmented by funnel stage in Salesforce/Pardot
- Reactivate stalled leads and identify conversion-ready prospects
- Manage and optimize paid media through LinkedIn Ads and Google Ads
- Build AI workflows, including automations, agents, content review, GEO/SEO, and brand monitoring
- Conduct weekly funnel analysis
- Coordinate agencies and vendors
- Drive content creation for LinkedIn, newsletters, and YouTube from editorial planning through review and publication
- Analyze data and funnel metrics using GA4, Looker Studio, and advanced Excel/Sheets
- Make strategic decisions based on insights
- Bridge strategy and execution while operating independently
Requirements
What you’ll need- Bachelor's degree within the last 5 years in Marketing, Advertising, Administration, Engineering, Economics, or related fields
- Repertoire spanning more than one marketing front, including CRM, paid media, content, and analytics
- Proven experience in growth, CRM, or B2B marketing
- Portfolio or case studies mandatory
- Mastery of CRM and automation tools such as Salesforce, Pardot, HubSpot, or similar
- Knowledge of paid traffic management using LinkedIn Ads and Google Ads
- Practical use of AI tools such as Claude, ChatGPT, n8n, Zapier, or similar, with concrete automation examples
- Experience creating articles, posts, newsletters, and emails
- Strong writing skills
- Ability to read data and funnel metrics using GA4, Looker Studio, and advanced Excel/Sheets
- Ability to make data-driven decisions autonomously
- Ability to work independently without direct step-by-step supervision
- Advanced English required
Benefits
Comp & perks- Meal (VR)
- Free Office (work from home or anywhere you want!)
- Gympass
- Life, health, and dental insurance
- Bi-monthly meetings with workshops, lectures, training, and a happy hour
- Woba coworking spaces anywhere you want
- Semi-annual evaluations with opportunities for promotion
- Opportunities to learn and take on new challenges