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Product Marketing Manager, Upper Extremity
Artex Risk Solutions. Lead, plan and execute downstream marketing for products in the Upper Extremity portfolio .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing strategic marketing plans for medical devices, with a strong focus on promotional campaigns and market analysis. Proven ability to collaborate across functions and present effectively to leadership teams.
Highest-signal resume keywords
Strategic Marketing PlanningPromotional Campaign DevelopmentMarket AnalysisOrthopedic ExperiencePublic Speaking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Medical Device DevelopmentProduct ManagementPromotional PlanningSales Tool DevelopmentDigital StrategyMarket ResearchCompetitive AnalysisTrade Show StrategyMessaging DevelopmentRevenue Walks
Soft Skills
Excellent Listening SkillsWritten CommunicationOral CommunicationPresentation SkillsCoordination Skills
Certifications & Qualifications
Bachelor’s DegreeMaster’s Degree
Industry Keywords
Upper Extremity PortfolioArthroplastyHCP ConsultantsPromotional AssetsCustomer Feedback
About the role
Key responsibilities & impact- Lead, plan and execute downstream marketing for products in the Upper Extremity portfolio
- Develop and manage promotional planning and execution for products and brands
- Work with product management to prioritize promotional focus and allocate resources to key growth product families
- Develop marketing plans covering targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy, and revenue walks
- Develop promotional launch plans for new products, including messaging, photography, videos, marketing materials, sales tools, ads, white papers, and trade show strategy
- Present annual marketing plans to the leadership team and PM team
- Lead monthly progress reviews and updates for the Product Director and PM team
- Coordinate with MarComm leadership on priorities and timelines for arthroplasty promotional assets and campaigns
- Work with Sales Leadership to develop tools and resources for product lines
- Provide creative direction on campaigns, marketing materials, sales tools, and ads
- Review and communicate campaign messaging and strategy with product managers
- Work with HCP consultants on promotional ideas, material reviews, and educational presentations
- Conduct research with surgeons and representatives to test messaging, gather feedback, and obtain product feedback
- Move assets through the MRM review and approval process with the arthroplasty project coordinator
- Travel for training, meetings, and trade shows as required
Requirements
What you’ll need- Bachelor’s degree required; preferably in business, engineering or clinical
- Master’s degree preferred
- Five or more years’ experience in medical device development and/or product management and/or engineering and/or sales and/or marketing and/or clinical experience
- Orthopedic experience preferred
- Understanding of all functions involved in development, production, and marketing of product is preferred
- Skilled in working with different functions and effectively coordinates their activities to achieve desired results
- Excellent listening skills, including the ability to identify and isolate customer concerns or objections
- Excellent written and oral communication skills
- Excellent public speaking and presentation skills
- Proven success in developing and executing promotional campaigns for product launches
- Ability to develop strategic marketing plans
- Ability to work with cadavers in a lab setting
- Travel for training, meetings, and trade shows may be required up to 25%
Benefits
Comp & perks- Medical, Dental and Vision Insurance
- Company-Provided Life Insurance
- Voluntary Life Insurance
- Flexible Spending Account (FSA)
- Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
- Matching 401(k) Retirement Plan
- Annual Bonus
- Wellness Incentive Program
- Free Onsite Medical Clinics
- Free Onsite Lunch
- Tuition Reimbursement Program
- Trip of a Lifetime
- Paid Parental Leave
- Paid Time Off
- Volunteer PTO
- Employee Assistance Provider (EAP)