Senior Manager, Lifecycle Marketing

Artifact Uprising®

. Own the strategy and performance of lifecycle marketing primarily across email and SMS, driving repeat purchase and lifetime value across the customer lifecycle .

Posted 10/6/2026full-timeDenver • Colorado • United StatesSenior💰 $118,000 - $144,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing strategies, focusing on email and SMS to enhance customer retention and lifetime value. Proficient in data analysis and segmentation to drive personalized customer experiences and optimize marketing performance.

Highest-signal resume keywords

Lifecycle Marketing StrategyEmail And SMS MarketingSegmentation And PersonalizationAnalytics And Data-Driven Decision MakingKlaviyo Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCRMRetention MarketingEmail MarketingSMS MarketingSegmentationAutomationPersonalizationTestingDeliverability

Soft Skills

Analytical SkillsCustomer InstinctsCross-Functional PartnershipMentoring

Tools & Technologies

KlaviyoBI ToolsLooker

Industry Keywords

DTCEcommerceCustomer LifecycleCustomer ExperiencePerformance Metrics

About the role

Key responsibilities & impact

Own the strategy and performance of lifecycle marketing primarily across email and SMS, driving repeat purchase and lifetime value across the customer lifecycle
Develop segmentation and personalization strategies based on customer behavior, purchase history, engagement and lifecycle stage
Build and optimize automated journeys for welcome, post-purchase, cross-sell, repeat purchase, lapsed and win-back stages
Own the lifecycle calendar, balancing promotional, product, brand and customer-focused messaging
Partner with Customer Experience on customer stories, surprise-and-delight, giveaways and feedback-driven campaigns
Work with Analytics to understand customer behavior, measure impact and build a testing roadmap
Collaborate with Acquisition teams to ensure seamless communication across touchpoints
Partner with Creative and Brand to create compelling, on-brand lifecycle experiences
Define and track key performance metrics and lead experimentation and continuous improvement

Requirements

What you’ll need

5-7+ years of experience in lifecycle, CRM, retention, or email/SMS marketing, ideally within a DTC or ecommerce brand
Deep execution and strategy expertise in email and SMS, including segmentation, automation, personalization, testing and deliverability
Experience building lifecycle programs that drive repeat purchase, retention, reactivation and customer lifetime value
Strong analytical skills and ability to turn customer and performance data into actionable strategies
Exceptional customer instincts and ability to assess message relevance and value
Comfortable moving between strategy and execution
Strong cross-functional partnership skills across Acquisition, Creative, Brand, Analytics and Customer Experience
Experience with Klaviyo strongly preferred
Technical expertise with custom or native events strongly preferred for customized flows and deep segmentation
Prior experience managing or mentoring a direct report
Experience in physical product ecommerce
Experience using BI tools like Looker

Benefits

Comp & perks

Industry leading health, vision and dental insurance for families (Plans cover 100% for employees and up to 95% for dependents)
Flexible vacation policy
Gym partnership with ClassPass
401(k) matching plan
Year-End Company Bonus Plan
Creative freedom to contribute to products, identity and company approach
Flexibility and balance to enjoy life outside of the office
Opportunities to rise to new challenges, expand skill sets and think outside of the box