CRM and Product Marketing Manager

ASAAS

. Lead the CRM and Product Marketing strategy, focusing on Asaas’s customer base .

Posted 9/25/2026full-timeRemote • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and Lifecycle Marketing strategies, focusing on customer journey optimization, data-driven decision-making, and cross-functional collaboration to enhance customer engagement and retention. Proficient in analyzing metrics such as LTV, churn, and product penetration to drive growth initiatives.

Highest-signal resume keywords

CRM StrategyLifecycle MarketingData AnalysisNext Best Offer LogicCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Journey OptimizationCohort AnalysisRetention StrategiesCross-Sell/Upsell InitiativesProduct Recommendation Logic

Soft Skills

LeadershipResults-OrientedPrioritization Skills

Tools & Technologies

CRM ToolsMarketing Automation ToolsAPIsEmail MarketingPush Notifications

Industry Keywords

SaaSDigital ProductBankingMarketplaceHigh-Growth Environments

About the role

Key responsibilities & impact

Lead the CRM and Product Marketing strategy, focusing on Asaas’s customer base
Own the integrated view of the customer journey: activation, usage, expansion, and retention
Lead product distribution to the customer base, presenting the right product to the right customer at the right time and through the right channel
Analyze behavior, usage, engagement, product interactions, and relationship history to inform decision-making
Define, test, and evolve the Next Best Offer (NBO) logic
Own integrations and new distribution channels
Identify bottlenecks, opportunities, and friction points throughout the customer lifecycle
Accelerate onboarding and reduce the time to value for new products
Structure and scale CRM and Lifecycle Marketing, including segmentation, automation, personalized journeys, and contextual communications
Develop and track cross-sell, upsell, activation, adoption, and retention initiatives with Sales and Customer Success
Define, monitor, and improve metrics such as cohorts, activation, adoption, product penetration, expansion, churn, retention, LTV, and incremental revenue
Work with Product, Marketing, Sales, Customer Success, Data, and Engineering to create scalable experiences and initiatives
Consolidate results, learnings, and recommendations for leadership
Maximize the value generated by every customer in the Asaas customer base

Requirements

What you’ll need

Previous experience in growth-in-base, lifecycle, CRM, retention, or cross-sell/upsell at digital product, SaaS, banking, or marketplace companies
Ability to analyze cohorts, usage behavior, LTV, churn, and recurring revenue models
Experience structuring data-driven Next Best Offer/product recommendation logic
Proficiency with CRM/marketing automation tools and integrations across systems and channels, such as apps, email, push notifications, partners, and APIs
Strategic perspective to connect customer behavior, product positioning, and business results
Hands-on, data-driven, and results-oriented profile, with strong prioritization skills
Leadership and cross-functional collaboration skills
Preferred: previous experience leading lifecycle/growth-in-base teams or squads
Preferred: experience with recommendation/personalization models, such as Next Best Offer and Next Best Action
Preferred: experience leading the launch of new distribution channels and technical integrations, such as partner integrations and APIs
Preferred: experience in high-growth environments or products serving multiple customer segments
8-hour workday, Monday through Friday
Employment under Brazil’s CLT labor regime

Benefits

Comp & perks

Medical and dental insurance with no copay
Life insurance
Prescription medication assistance
Fitness allowance
Four free therapy or nutritionist sessions per month
Quick massages at headquarters
Flexible meal allowance on a Visa card
Free food at headquarters
Childcare assistance
Parental support program
Extended maternity and paternity leave
In-company training platform
Education assistance covering 70% of undergraduate tuition and language course fees, as well as courses and books
Home office allowance
Work equipment
Furniture allowance
Partnership with WOBA for access to coworking spaces throughout Brazil
Birthday month day off
Happy hour allowance
Referral bonus for new hires
Annual performance-based bonus
Stock option plan
No dress code