Marketing Manager

Asahi Beer USA Inc

. Own the U.S. strategy, growth, and performance of Asahi Super Dry, leading the annual brand plan, objectives, KPIs, and investment priorities . Spot growth opportunities and performance gaps, and recommend actions to

Posted 10/27/2026full-timeWisconsin • United StatesSeniorLead💰 $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy, integrated marketing, and consumer insights, with a strong ability to drive growth and performance in the beverage industry. Proven track record in managing cross-functional teams and strategic partnerships to enhance brand visibility and demand.

Highest-signal resume keywords

Brand Marketing ExperienceIntegrated MarketingConsumer InsightsAnalytical SkillsStakeholder Influence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyPerformance AnalysisCampaign ManagementPortfolio StrategyPackaging Strategy

Soft Skills

OwnershipInitiativeCoachingInfluencing

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business

Industry Keywords

FMCGBeverage AlcoholConsumer-Facing CategoryU.S. Three-Tier SystemTrade Marketing

About the role

Key responsibilities & impact

Own the U.S. strategy, growth, and performance of Asahi Super Dry, leading the annual brand plan, objectives, KPIs, and investment priorities
Spot growth opportunities and performance gaps, and recommend actions to accelerate the brand
Lead integrated marketing across media, digital, social, PR, influencer, experiential, partnerships, and trade activation
Manage agencies and guide campaigns from brief to launch to post-campaign evaluation
Own portfolio and packaging strategy, including packaging updates, artwork approvals, and consumer-facing assets
Partner with Sales, Trade Marketing, distributors, and key customers to drive distribution, visibility, and demand, with clear brand direction and sell-in stories
Turn strategic partnerships, including MLB, into consumer demand and brand growth
Represent the U.S. market with global stakeholders and align local needs with global priorities
Lead, coach, and develop direct report(s)

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or a related field
7–9+ years of brand marketing experience, ideally in beer, beverage alcohol, FMCG, or another consumer-facing category
Strong grasp of brand strategy, consumer insights, integrated marketing, and commercial drivers
Understanding of the U.S. three-tier system and distributor operating models
Strong analytical skills, with the ability to turn data into clear recommendations
Confidence to challenge assumptions constructively and propose better solutions
Ability to influence stakeholders across cross-functional and global teams
Strong ownership and initiative, able to work independently while aligning on key decisions
Willingness to travel about 1–2 times per month, primarily to key U.S. markets and our Octopi brewery in Wisconsin

Benefits

Comp & perks

Medical, dental, and vision coverage — effective the 1st of the month after 30 days
Company-paid life, short-term, and long-term disability insurance
401(k) eligible after 3 months, with company match — 100% up to 3%, 50% on the next 2%
120 hours of PTO annually, with accrual that grows the longer you're here
9 paid holidays (if they fall on your scheduled workday)
A free beer after shift