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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Marketing, Digital Marketing, and Event Management while effectively managing agency relationships and corporate communications. Proven ability to execute marketing initiatives, manage budgets, and produce sales enablement materials.
Highest-signal resume keywords
B2B MarketingDigital MarketingEvent ManagementCorporate CommunicationsAgency Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Initiatives ExecutionBudget ManagementSales Enablement Materials ProductionContent CoordinationLead Tracking
Soft Skills
Relationship BuildingNegotiationCommunication
Tools & Technologies
LinkedInMarketing Agency CollaborationCorporate Website Management
Industry Keywords
Financial ServicesPayments IndustrySponsorship OpportunitiesPaid Media CampaignsSupplier Management
About the role
Key responsibilities & impact- Execute and coordinate marketing initiatives across the Credit, Card Processing, and Acquiring business verticals
- Map, evaluate, and coordinate participation, visibility, and sponsorship opportunities at financial services and payments industry events
- Plan and execute relationship-building initiatives with clients, partners, and prospects, including gift selection, supplier negotiations, and shipment tracking
- Manage institutional channels, especially LinkedIn, maintaining an editorial calendar and tracking reach and engagement
- Monitor paid media campaigns with the agency, validating targeting, budget allocation, and creative assets, while tracking leads and cost per opportunity
- Serve as the primary point of contact for the marketing agency and other suppliers, defining requirements, tracking timelines and deliverables, reviewing materials, and ensuring brand consistency
- Keep the corporate website up to date by coordinating content and updates and monitoring traffic and conversions
- Work with leadership and the press office on topics, materials, spokespersons, and publications
- Produce or coordinate sales enablement materials and forward leads to the sales team
- Manage the marketing budget and report results to leadership
- Perform other related duties assigned by the direct supervisor
Requirements
What you’ll need- Mid-level or Senior professional
- Experience or knowledge in B2B Marketing
- Experience or knowledge in Digital Marketing
- Experience or knowledge in Event Management
- Experience or knowledge in Corporate Communications and Branding
- Experience or knowledge in Agency and Supplier Management
- Independent contractor engagement (PJ)
Benefits
Comp & perks- Health insurance
- Dental insurance
