Senior Content, Thought Leadership Manager

ASC Global

. Build and grow the CEO's personal LinkedIn presence alongside ASC Global's thought leadership strategy .

Posted 10/16/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B content creation and thought leadership within technical industries, with a strong focus on writing, editing, and strategic content management. Capable of analyzing industry trends and producing engaging content across multiple platforms while mentoring junior team members.

Highest-signal resume keywords

B2B Content CreationStrong Writing And Editing SkillsIndustry Trend AnalysisExecutive Brand BuildingLinkedIn Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentMarket ResearchData AnalysisReport WritingGhostwritingEditorial StrategyTrend TrackingContent RepurposingCampaign ManagementTechnical Writing

Soft Skills

Interviewing SkillsCuriosityMentoringCollaborationCommunication

Tools & Technologies

LinkedInCRM PlatformsEmail Marketing ToolsSocial Media Management ToolsAnalytics Software

Industry Keywords

SemiconductorsData CentresAI InfrastructureSupply ChainManufacturingAviationElectronic ComponentsThought LeadershipContent StrategyRevenue Generation

About the role

Key responsibilities & impact

Build and grow the CEO's personal LinkedIn presence alongside ASC Global's thought leadership strategy
Meet regularly with the CEO and internal experts and turn their opinions, experience and market observations into publishable content
Track trends in AI infrastructure, data centres, semiconductors, component shortages, EOL products, MRO, energy infrastructure and supply-chain disruption
Develop clear points of view on industry trends
Analyze ASC's internal data to identify proprietary trends while protecting confidential customer information
Produce industry reports, articles, LinkedIn posts, newsletters, carousels and video concepts
Create compelling headlines and hooks for executive audiences
Repurpose major reports into campaigns across LinkedIn, Instagram, the website, email and other channels
Track followers, engagement, website traffic, inbound enquiries, RFQs and revenue generated by content
Manage and mentor a Junior Content/Social Media Coordinator
Coordinate freelance video and design talent

Requirements

What you’ll need

5-8+ years of B2B content, editorial or thought leadership experience in a technical industry
Relevant industry experience in semiconductors, electronic components, data centres, AI infrastructure, industrial, manufacturing, aviation or similar
Strong writing and editing skills, making complex subjects clear and compelling
Interviewing skills and ability to draw out subject-matter experts' thinking
Research-driven and curious approach to industry news
Experience ghostwriting or building an executive's personal brand
Commercial mindset focused on pipeline and revenue
Ability to work directly with leadership and own a strategy end to end
Ability to link 2-3 samples of technical B2B content written, such as a report, article or executive LinkedIn posts
Nice to have: exposure to procurement, supply chain or the independent distribution market
Nice to have: experience producing data-led reports or market research
Nice to have: familiarity with LinkedIn analytics, CRM attribution and email platforms

Benefits

Comp & perks

Real influence and a seat at the table, reporting directly to the CEO
Opportunity to build a function from scratch with a team and budget
First-hand access to market intelligence
Competitive compensation based on experience and industry knowledge