Practices & Sectors Strategist

Ashurst Perkins Coie

. Develop and lead execution of annual marketing and business development plans for the Technology Sector .

Posted 11/4/2026full-timeUnited StatesSeniorLead💰 $121,310 - $215,790 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing and business development strategies within the technology sector, leveraging market research and client insights to drive growth and engagement. Proven leadership in managing cross-functional teams and mentoring colleagues while utilizing marketing technologies to enhance performance metrics and strategic planning.

Highest-signal resume keywords

Legal Marketing ExperienceBusiness Development StrategyLeadership and MentoringMarketing Technology ProficiencyClient Insights and Market Research

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic PlanningPerformance Metrics TrackingProject ManagementData AnalysisBudget ManagementMarket ResearchCompetitive IntelligenceClient Engagement StrategiesThought Leadership DevelopmentProposal Development

Soft Skills

Excellent Communication SkillsStrong Organizational SkillsAdaptabilityProactive ApproachTeam Collaboration

Tools & Technologies

Microsoft OfficeSalesforceFoundationMarketing Technology PlatformsReporting Tools

Industry Keywords

Technology SectorProfessional Services MarketingRegulatory LandscapeEmerging Market DevelopmentsBusiness Challenges

About the role

Key responsibilities & impact

Develop and lead execution of annual marketing and business development plans for the Technology Sector
Define budgets, strategic priorities, growth objectives, deliverables, timelines, and key performance indicators
Partner with sector leaders using market research, client feedback, and competitive intelligence
Advise lawyers on marketing opportunities, client engagement strategies, and business development priorities
Monitor technology industry developments, trends, competitive activity, and market opportunities
Manage sector-focused thought leadership, targeted campaigns, and client-facing events
Support business development and pursuit strategies, including pitches, proposals, RFPs, and RFIs
Identify cross-practice and cross-sector collaboration opportunities
Coordinate directory and award submissions
Collaborate with Marketing colleagues and business services teams
Encourage knowledge sharing across practices and sectors
Incorporate Voice of the Client insights, market intelligence, and competitive research into planning and execution
Track and report performance metrics, ROI, and progress toward strategic goals
Mentor and guide Specialists and other team members
Adopt and promote marketing technologies and tools
Perform other duties as assigned and maintain availability during scheduled working hours

Requirements

What you’ll need

At least eight years of experience in legal or professional services marketing, business development, or strategy
Bachelor's degree required
Demonstrated track record of leadership and impact
Ability to support strategic planning and execution for practice groups, industry teams, or comparable business units
Strong business acumen and analytical skills
Excellent written and verbal communication skills
Strong organizational and project management skills
Experience collaborating with senior stakeholders, mentoring colleagues, and contributing to team development
Proficiency in Microsoft Office applications
Familiarity with marketing technology platforms, reporting tools, and data analysis
Adaptable, proactive approach with a growth mindset and commitment to continuous improvement
Ability to travel as needed
Prior experience supporting technology clients, practices, or industry sectors, or strong working knowledge of the technology industry
Familiarity with the regulatory landscape, emerging market developments, and business challenges affecting technology clients
Experience using client insights, market research, and performance analytics
Experience with marketing technology platforms, including Salesforce and Foundation
Must be legally authorized to work in the United States without employer sponsorship now or in the future

Benefits

Comp & perks

Annual discretionary bonus
401(k) plan
Medical, dental, and vision insurance
Accrued paid time off plan starting at 20 days annually
Personal medical and parental leave
Up to ten paid holidays
Family care benefits