Strategist – Financial Services Sector

Ashurst Perkins Coie

. Develop and lead execution of annual marketing and business development plans for the Financial Services Sector .

Posted 10/30/2026full-timeUnited StatesSeniorLead💰 $106,080 - $209,480 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing and business development strategies within the Financial Services Sector, leveraging market research and client insights to drive growth and engagement. Proven leadership in managing budgets, performance metrics, and cross-sector collaboration while mentoring team members.

Highest-signal resume keywords

Legal Or Professional Services MarketingBusiness Development StrategyMarket Research And Competitive IntelligenceProject ManagementMicrosoft Office Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic PlanningPerformance Metrics TrackingClient Engagement StrategiesProposal DevelopmentData Analysis

Soft Skills

LeadershipCommunicationOrganizational SkillsCollaborationAdaptability

Tools & Technologies

Marketing Technology PlatformsSalesforceReporting ToolsPerformance Analytics

Industry Keywords

Financial Services SectorClient InsightsMarket TrendsRegulatory LandscapeThought Leadership

About the role

Key responsibilities & impact

Develop and lead execution of annual marketing and business development plans for the Financial Services Sector
Manage budgets, strategic priorities, growth objectives, deliverables, timelines, and key performance indicators
Partner with sector leaders using market research, client feedback, and competitive intelligence
Advise lawyers on marketing opportunities, client engagement strategies, and business development priorities
Monitor financial services industry developments, trends, competitive activity, and market opportunities
Manage sector-focused thought leadership, targeted campaigns, and client-facing events
Support business development and pursuit strategies, including pitch and proposal development and RFP/RFI responses
Identify cross-practice and cross-sector collaboration opportunities
Coordinate directory and award submissions
Collaborate with Marketing colleagues and business services teams
Incorporate Voice of the Client insights, market intelligence, and competitive research into planning and execution
Track and report performance metrics, return on investment, and strategic progress; recommend adjustments
Mentor and guide Specialists and other team members
Promote marketing technologies and tools to improve efficiency and client value
Perform other duties as assigned and maintain availability during scheduled working hours and as needed

Requirements

What you’ll need

At least eight years of experience in legal or professional services marketing, business development, or strategy
Bachelor's degree
Demonstrated track record of leadership and impact
Ability to support strategic planning and execution for practice groups, industry teams, or comparable business units
Strong business acumen and analytical skills
Excellent written and verbal communication skills
Strong organizational and project management skills
Experience collaborating with senior stakeholders and mentoring colleagues
Proficiency in Microsoft Office applications
Familiarity with marketing technology platforms, reporting tools, and data analysis
Adaptable, proactive approach and commitment to continuous improvement
Ability to travel as needed
Legally authorized to work in the United States without employer sponsorship now or in the future
Preferred: experience supporting financial services clients, practices, or industry sectors
Preferred: familiarity with the financial services regulatory landscape and market developments
Preferred: experience using client insights, market research, and performance analytics
Preferred: experience with marketing technology platforms, including Salesforce and Foundation

Benefits

Comp & perks

Annual discretionary bonus
401(k) plan
Medical insurance
Dental insurance
Vision insurance
Accrued paid time-off plan starting at 20 days annually
Personal medical leave
Parental leave
Up to 10 paid holidays
Family care benefits