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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates advanced understanding of marketing strategies and the ability to manage client portfolios effectively. Skilled in identifying target audiences, analyzing advertising KPIs, and executing creative concepts while managing multiple projects.
Highest-signal resume keywords
Client Portfolio ManagementCreative Strategy DevelopmentAdvertising KPI AnalysisSocial Media Trend IdentificationProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MarketingCreative Concept WritingUGC Project ManagementAdvertising ConceptsKPI Analysis
Soft Skills
Effective CommunicationOrganizational SkillsProblem SolvingTeam Collaboration
Industry Keywords
Target Audience IdentificationSocial Media TrendsCreative RoadmapsAd Performance Tracking
About the role
Key responsibilities & impact- Manage a portfolio of clients
- Define clients’ creative strategies and roadmaps
- Monitor competitors and social media trends
- Research and present creative ideas to clients, supported by strategic insights
- Write creative concepts, including angles, concepts, copy, and scripts
- Brief production teams
- Track ad performance and derive insights
- Manage UGC projects, including casting, briefing, negotiating creator rates, and project tracking
- Organize and/or participate in the filming of selected creative formats
Requirements
What you’ll need- At least 2 years of experience in marketing
- Advanced understanding and strategic vision in marketing
- Ability to identify target audiences, communicate with them effectively, and understand their pain points
- Strong understanding of marketing angles, personas, and advertising concepts
- Ability to manage organizational challenges and find solutions
- Passion for social media and ability to identify the latest trends
- Strong organizational skills and ability to manage multiple projects simultaneously
- Effective team communication skills
- Meticulous when briefing production teams
- Bonus: content creation experience, particularly UGC
- Bonus: knowledge of and experience analyzing advertising KPIs (CPM, CTR, CPC, hook rate, hold rate, CPA, ROAS)
Benefits
Comp & perks- 8 to 12 additional rest days (RTT) per year
- Meal vouchers
- 2 days of remote work per week, plus 20 additional remote-work days to use whenever you choose during the year
- Flexible working hours and organization, as long as the work is completed effectively
