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Senior Analyst, MarTech
Assembly Global. Implement and manage web tracking tools, especially GA4, ensuring comprehensive data collection and accuracy .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in implementing and managing web and app tracking tools, particularly GA4 and Firebase, with a strong focus on data quality, analytics, and reporting. Proven ability to communicate insights effectively and collaborate across teams to meet analytics needs.
Highest-signal resume keywords
GA4 ImplementationFirebase TrackingDigital Analytics Project ManagementData Visualization (Tableau, Power BI)Data Quality Assurance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital AnalyticsWeb TrackingApp TrackingData Layer DesignData AnalysisReport DevelopmentDashboard MaintenanceData GovernanceAnalytics ToolsProblem-Solving
Soft Skills
CommunicationCollaborationAnalytical Thinking
Tools & Technologies
GA4FirebaseMMPsTableauPower BI
Industry Keywords
Digital AnalyticsData CollectionUser EngagementConversion TrackingData Accuracy
Tech Stack
Tools & technologiesFirebaseTableau
About the role
Key responsibilities & impact- Implement and manage web tracking tools, especially GA4, ensuring comprehensive data collection and accuracy
- Oversee app tracking using Firebase and MMPs, optimizing effective user engagement and conversion tracking
- Assist in data layer design, validation, and documentation
- Continuously evaluate and improve tracking setups to meet evolving business needs
- Collect and analyze data from diverse digital platforms
- Develop and maintain reports and dashboards highlighting key metrics from GA4, Firebase, and MMP data
- Assist in generating reports and presenting insights to internal teams and clients
- Ensure high standards of data quality and accuracy in web and app tracking
- Champion data governance policies related to digital tracking
- Stay abreast of trends and developments in digital analytics, GA4, Firebase, and MMP technologies
- Recommend and implement innovative solutions to enhance digital tracking and analytics capabilities
- Communicate complex digital analytics concepts and insights to stakeholders
- Collaborate with departments to understand analytics needs and provide tailored insights based on web and app tracking data
Requirements
What you’ll need- Bachelor’s or Master’s degree in Statistics, Data Science, Marketing, or a related field
- Minimum of 2–4 years of experience in digital analytics, with a strong emphasis on web and app tracking
- Profound knowledge and hands-on experience with GA4, Firebase, and MMP implementations
- Demonstrated ability in analytics tools and data visualization, such as Tableau and Power BI
- Proven track record in managing digital analytics projects
- Strong analytical, problem-solving, and communication skills
- Ability to work collaboratively and effectively in a team environment
Benefits
Comp & perks- Annual Leave: 15 days allotted to all employees beginning of every calendar year
- Sick Leave: 12 days allotted effective DOJ and beginning of every calendar year
- Maternity leave
- Paternity leave
- Birthday leave entitlement
- Dedicated L&D budget for all teams to upskill and get certified
- Group Personal Accident Cover
- Life Cover Insurance
- Insurance coverage for the entire family (Employee plus up to 7 dependents: self, spouse, up to 4 children, and parents)
- Monthly cross-team lunch
- Rewards and Recognition program, including Employee of the Month, Star Performer, and Tenure Celebration