Senior Analyst, Performance Marketing

Assembly Global

. Run large online SEM advertising campaigns for global clients on Google and Bing ad platforms.

Posted 10/26/2026full-timeBengaluru • IndiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Paid Search/PPC campaigns across Google and Bing platforms, with a strong focus on achieving client objectives and KPIs. Proficient in analytical reporting and budget management to drive campaign performance and strategic recommendations.

Highest-signal resume keywords

Paid Search Campaign ManagementGoogle AdWords OptimizationAnalytical Reporting SkillsBudget Projection DevelopmentAd Copy Writing and Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PPC Campaign StrategyKeyword OptimizationBidding Tools ExperienceExcel ProficiencyData Analysis

Soft Skills

Strong Communication SkillsTeam Collaboration

Tools & Technologies

Google AdWordsBing AdsGoogle AdWords Editor

Industry Keywords

SEM AdvertisingCampaign Performance AnalysisROICost Per AcquisitionOnline Business Marketing Principles

About the role

Key responsibilities & impact

Run large online SEM advertising campaigns for global clients on Google and Bing ad platforms.
Plan, optimize, and analyze campaign performance based on client objectives.
Manage paid marketing campaigns based on the agreed-upon strategic direction provided by US/UK team members.
Ensure campaign setup and delivery aligns with the tactical plan.
Offer strategic and tactical recommendations to help shape future planning.
Optimize media campaigns toward target KPIs across advertising platforms, including Google AdWords and Microsoft Advertising.
Produce reporting as an essential element of the day-to-day job.
May eventually manage a team based on capabilities and performance.

Requirements

What you’ll need

At least 3 years of experience and ability to build Paid Search /PPC campaign strategies based on client goals and objectives.
Expertise in building and optimizing campaigns, keyword lists, extensions etc.
Proficient in writing and testing ad copy.
Experience with Google AdWords Editor.
Ability to develop budget projections and pace campaigns based on monthly budgets.
Experience with bidding tools and strategies.
Excellent English language skills (both written and verbal) as the role involves working and communicating with teams in the US.
Strong analytical and reporting skills; must be able to understand and analyze marketing campaign data.
Strong Excel skills including formulas, filtering, pivot tables, and trending charts development.
Knowledge of online business marketing principles (impressions, clicks, conversions, ROI, cost per acquisition).

Benefits

Comp & perks

Annual Leave in number of 15 allotted to all employees beginning of every calendar year.
Sick Leave in number of 12 is allotted effective DOJ and beginning of ever calendar year.
Other Leaves-Maternity Leave & Paternity Leaves, Birthday Leave Entitlement
Dedicated L&D Budget for all Teams to upskill & get certified
All employees are entitled for Group Personal Accident Cover & Life Cover Insurance.
Insurance coverage for the entire family (Employee + up to 7 dependents - Self, Spouse, up to 4 children, and Parents)
Monthly Cross Team Lunch
Rewards and Recognition program-Employee of the month, Star Performer, Tenure Celebration & many more