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Senior Product Marketing Analyst – Affirmative Action Position for Black Professionals
Associação Nova Escola. Collaborate with multidisciplinary teams across one or more product squads and regularly work with Product, Technology, and UX teams .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and digital marketing, with a strong focus on data analysis, performance metrics, and effective communication. Proficient in managing marketing projects and budgets while collaborating with cross-functional teams to drive product success.
Highest-signal resume keywords
Product MarketingDigital MarketingData AnalysisGoogle AnalyticsCRM Systems
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MetricsPerformance IndicatorsPaid Media CampaignsA/B TestingBrief PreparationPresentation SkillsBudget ManagementGrowth MarketingExcelGoogle Sheets
Soft Skills
Excellent CommunicationInnovative MindsetStrategic ThinkingCollaboration
Tools & Technologies
Google AnalyticsCRM Systems
Industry Keywords
MarketingAdvertisingCommunicationsBrazilian Public EducationAgile Methodologies
About the role
Key responsibilities & impact- Collaborate with multidisciplinary teams across one or more product squads and regularly work with Product, Technology, and UX teams
- Take responsibility for promoting and disseminating the squad’s products
- Translate the product’s value proposition into positioning and messaging that resonate with consumers, understanding the business and the audience’s pain points
- Use product metrics and performance indicators to recommend and support decision-making across teams
- Monitor competitors’ market activities and propose action plans for the marketing mix
- Qualify, engage, and convert leads and marketing initiatives in partnership with Creative and Performance teams
- Manage budgets and support marketing projects
Requirements
What you’ll need- Bachelor’s degree in Marketing, Advertising, Communications, or a related field
- At least 2 years of experience in product marketing or digital marketing
- Experience with paid media campaigns, including an understanding of media and performance metrics
- Experience preparing briefs and presentations
- Excellent written and verbal communication skills
- Knowledge of CRM systems
- Advanced proficiency in Excel or Google Sheets
- Advanced proficiency in Google Analytics
- Innovative and strategic mindset, with the ability to address diverse day-to-day demands
- Ability to investigate and identify patterns through data analysis
- Preferred: knowledge of or interest in Brazilian public education
- Preferred: knowledge of growth marketing and A/B testing
- Preferred: strong ability to collaborate with Technology teams and knowledge of digital products and agile methodologies
Benefits
Comp & perks- Temporary position lasting 5 months
- Remote work
- Collaborative, innovative, and purpose-driven environment
- Workplace that values diversity and promotes inclusion
- Support for necessary learning and development, subject to company availability
- Participation in marketing projects
- Opportunity to work with products and content focused on Brazilian public education