Health Benefits Sales Manager

Associated Bank

. Lead and coach the Health Benefits sales team to achieve new business and cross-sell goals through a consultative sales approach .

Posted 10/15/2026full-timeUnited StatesMid-LevelSenior💰 $122,710 - $210,360 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading sales teams, developing sales processes, and implementing performance metrics to drive business growth in the health benefits sector. Proficient in building partnerships and ensuring compliance with industry regulations while fostering a collaborative team environment.

Highest-signal resume keywords

Sales Team LeadershipSales Process DevelopmentLife & Health Insurance LicenseHSAe CertificationCFC Certification

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy ImplementationPerformance Metrics DevelopmentConsultative Sales ApproachSales Training OversightBusiness-to-Business Sales

Soft Skills

CoachingTeam MotivationCollaborationRelationship Building

Tools & Technologies

Sales Tracking SystemsData Analytics Tools

Certifications & Qualifications

Life & Health Insurance LicenseHSAe CertificationCFC Certification

Industry Keywords

Health BenefitsEmployee Benefits InsuranceThird-Party AdministrationBank Secrecy Act Compliance

About the role

Key responsibilities & impact

Lead and coach the Health Benefits sales team to achieve new business and cross-sell goals through a consultative sales approach
Develop and implement sales processes, disciplines, and performance metrics to drive consistent sales execution and results
Build and maintain strong partnerships with internal banking teams and external centers of influence to support business growth
Oversee sales training, professional development, and certification programs for team members
Establish performance goals, incentive strategies, and sales scorecards that drive motivation and revenue growth
Provide leadership on pricing strategies and profitability initiatives, including review and approval of pricing exceptions within authority limits
Collaborate with data and analytics partners to optimize sales tracking, benchmarking, forecasting, and reporting
Recruit, hire, develop, and retain top sales talent while fostering a positive and collaborative team environment
Represent Associated Bank and comply with applicable enterprise policies, laws, regulations, and Bank Secrecy Act requirements
Report suspicious activity, customer complaints, procedure violations, and ethical concerns as required

Requirements

What you’ll need

Bachelor's Degree in Business
6-8 years of experience fostering a strong sales culture and developing and implementing sales processes and programs, preferably within benefits insurance, HSA, or third-party administration environments
4-6 years of experience leading sales development teams responsible for achieving sales goals, coaching, and team motivation
2-4 years of direct business-to-business sales experience
Life & Health Insurance License within 3 months of hire
HSAe certification through ECFC within 3 months of hire
CFC certification through ECFC within 3 months of hire
Reliable transportation and the ability to lawfully drive, if applicable
Preferred: 2-4 years of employee benefits insurance, HSA, and/or third-party administrator (TPA) sales experience