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Creative Strategist – Paid Ads
Atomic - Remote Jobs. Lead creative strategy and testing for 3–5 eCommerce brands across Meta, TikTok, and other paid social platforms .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and optimizing paid social creative strategies for eCommerce brands, with a strong focus on data-driven decision-making and performance metrics. Capable of collaborating effectively with cross-functional teams to produce high-quality, engaging content that drives measurable results.
Highest-signal resume keywords
Paid Social Creative DevelopmentData-Driven Creative StrategyPerformance Metrics AnalysisUser-Generated Content (UGC) ExperienceCreative Brief Writing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Testing FrameworksCopywritingStorytellingAd Performance AnalysisCreative OptimizationCampaign KPI ConnectionECommerce Customer PsychologyStructured ExperimentationCreative DirectionContent Scaling
Soft Skills
Excellent CommunicationOrganizationTime ManagementFeedback DeliveryCollaboration
Tools & Technologies
MetaTikTokPaid Social Platforms
Industry Keywords
ECommerceUser-Generated Content (UGC)Creative MetricsCTRCVRCPAROASMulti-Brand EnvironmentsCreative InsightsFunnel Thinking
About the role
Key responsibilities & impact- Lead creative strategy and testing for 3–5 eCommerce brands across Meta, TikTok, and other paid social platforms
- Develop data-backed creative hypotheses, plan structured tests, and iterate quickly to scale winners
- Write clear, actionable creative briefs for creators, editors, and designers, providing precise direction from hook to CTA
- Review ad performance and creative metrics to identify winning angles, patterns, and next-round opportunities
- Partner with Account Managers to connect creative insights to campaign KPIs and client reporting
- Maintain a high creative bar while ensuring consistent weekly output
- Keep production moving quickly without sacrificing clarity or quality
- Turn insights into ad concepts that convert and help brands scale through structured experimentation and high-performing content
- Work closely with creators, editors, designers, and account managers across Meta, TikTok, and other paid social channels
Requirements
What you’ll need- 1–3 years of experience developing, optimizing, or directing paid social creative, ideally in eCommerce
- Proven track record of creative that drives measurable results (CTR, CVR, CPA, ROAS, etc.)
- Strong portfolio of paid social creatives, especially UGC-style ads for platforms like TikTok and Meta
- Strong grasp of paid social creative fundamentals: copy, hooks, framing, pacing, structure, and storytelling
- Comfortable working with UGC creators, editors, and designers—and giving clear feedback
- Analytical mindset: able to turn performance data into specific creative next steps
- Excellent communication, organization, and time-management skills
- Experience running or supporting creative testing frameworks (bonus)
- Background in agencies or multi-brand environments (bonus)
- Familiarity with eCommerce customer psychology and funnel thinking (bonus)
- Comfort presenting creative learnings to internal or client-facing teams (bonus)
- Resume and portfolio with best paid social creatives; UGC-style ads strongly encouraged
- Candidates located in the U.S. or Canada
Benefits
Comp & perks- Competitive compensation based on experience
- 100% remote team + async-friendly workflow
- Direct impact on the growth of exciting eCommerce brands
- $500 quarterly education stipend for courses, workshops, or coaching
- High ownership, fast growth, and a team that values smart experiments and clear communication