Data Analyst – GA4, GTM

Atomic - Remote Jobs

. Deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager .

Posted 10/2/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in deploying and managing Google Tag Manager configurations, including server-side tagging and conversion tracking across multiple ad platforms. Proficient in maintaining compliance with GDPR and CCPA while ensuring accurate data collection and analysis.

Highest-signal resume keywords

Google Tag Manager ManagementServer-Side Tagging ImplementationGA4 Event TrackingConversion Tracking Across Ad PlatformsGDPR and CCPA Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Tracking ImplementationData Layer DevelopmentHTMLCSS SelectorsJavaScriptConversion API ConfigurationEvent ConfigurationDebugView ProficiencyTag Health AuditsTroubleshooting Skills

Soft Skills

Analytical MindsetSolution-Driven ApproachStrong Communication Skills

Tools & Technologies

Google Tag ManagerGA4MetaGoogle AdsTikTokLinkedInSnapchatBrowser Developer ToolsConsent Management Platforms

Industry Keywords

Web AnalyticsMarketingAgency EnvironmentPrivacy RegulationsPaid Media Performance

About the role

Key responsibilities & impact

Deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager
Build and maintain data layers with the Web Services team
Manage GTM container structure, triggers, and variables across a multi-client environment
Implement server-side tagging where it improves measurement accuracy and durability
Connect website activity to Meta, Google Ads, TikTok, LinkedIn, and Snapchat using browser pixels and Conversion APIs
Configure standard and custom conversion events for leads, applications, and inquiries
Configure and maintain GA4 event tracking and key events from ad click through form submission and CRM entry
Partner with Paid Media and Web Services teams to launch campaigns and landing pages with verified tracking
Audit and debug broken tags, dropped events, and data discrepancies across client websites
Troubleshoot mismatches between ad platforms, GA4, and CRM to identify root causes
Run routine tag health audits across the client portfolio
Verify events in platform Events Managers and GA4 DebugView before campaign launches
Manage cookie consent banners and consent mode configuration
Keep tracking implementations aligned with GDPR, CCPA, and other privacy regulations
Monitor platform and browser changes affecting tracking durability and recommend adjustments
Maintain tagging plans, naming conventions, and QA checklists
Translate business requirements into functional tracking solutions
Document technical setups for internal teams

Requirements

What you’ll need

3+ years of hands-on tracking or web analytics experience in a marketing or agency environment
Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging
Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms
Working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn
Hands-on GA4 experience, including event configuration, key events, and DebugView
Comfort with HTML, CSS selectors, and basic JavaScript
Skilled use of GTM Preview mode and browser developer tools, including inspect element and network tab
Understanding of GDPR, CCPA, and consent management platforms
Ability to understand how tracking decisions affect Paid Media performance KPIs
Analytical, solution-driven mindset with strong communication skills
Education marketing experience especially valued
Interest in using AI or LLM tools for tag management audits, data layer validation, tracking troubleshooting, server-side tag configuration, conversion modeling, or technical documentation is a bonus

Benefits

Comp & perks

Remote role with the flexibility that comes with a distributed, async-friendly team
Competitive compensation based on experience and location
High-visibility role on a scaling Data & Analytics team with real ownership
Opportunity to build the measurement backbone for an agency serving education and nonprofit organizations
Culture focused on finding a better way, teamwork, and results
Direct impact on partners’ ability to trust their data