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GTM Engineer – Go-to-market
Atomic - Remote Jobs. Build and run the trade and partnership outbound engine .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and managing outbound marketing campaigns, utilizing automation tools and data analysis to enhance customer engagement and retention. Proficient in coding and technical documentation, with a strong understanding of regulated marketing practices in the DTC space.
Highest-signal resume keywords
Outbound Marketing Campaign ManagementSQL ProficiencyPython or JavaScript ScriptingAPI FamiliarityDTC Subscription Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Cold Outbound ExperienceList BuildingSequence WritingReply-Rate MonitoringDeliverability TroubleshootingData AnalysisCampaign AutomationCreative Production with AI ToolsFirst-Party MeasurementCohort Retention Analysis
Soft Skills
Genuine Marketing JudgmentClear Writing
Tools & Technologies
Claude CodeApolloCSV FilesMCP ServerEmail and SMS Marketing ToolsEnrichment Scripts
Industry Keywords
Regulated MarketingHigh-Constraint Category MarketingEcommerceRetention MechanicsReferral Programs
Tech Stack
Tools & technologiesApolloJavaScriptPythonSQL
About the role
Key responsibilities & impact- Build and run the trade and partnership outbound engine
- Define segments, pull and enrich lists, verify and score contacts, write and track sequences, and determine when outreach should be manual
- Arm the field team for sampling, shop visits, and trade shows with target lists, routes, one-pagers, and post-visit follow-up sequences
- Work alongside the field team to improve each campaign cycle
- Own search and content, lifecycle email and SMS, subscription retention, and referral programs
- Manage win-back, dunning recovery, pause-instead-of-cancel, and referral reconciliation programs
- Produce in-house creative with AI tools while following the brand's existing visual system
- Decide when to generate creative, composite real product photography, or involve a human
- Automate recurring manual work such as enrichment scripts, list hygiene, report pulls, campaign QA, and content pipelines
- Own first-party measurement across order and subscription data, cohort retention, referral attribution, and search visibility
- Identify inaccurate metrics before they affect decision-making
- Report directly to the two founders at manager level with no direct reports
- Build campaign machinery and automation for a regulated nicotine-product DTC business
- Participate in the interview exercise by producing a scored, enriched contact list, a three-touch sequence, and the script or flow generating it
Requirements
What you’ll need- Real, hands-on experience directing Claude Code or an equivalent coding agent on live work, connected to an API or MCP server, with something still in use today
- 3+ years of hands-on marketing experience
- Cold outbound experience from start to finish, including list building, sequence writing, reply-rate monitoring, deliverability troubleshooting, Apollo or equivalent, and at least one sequencer
- Comfortable reading CSV files and writing SQL or learning it with help
- Understanding of how bad joins can double numbers
- Working scripting ability in Python or JavaScript, or demonstrated ability to direct AI to write and debug scripts
- Familiarity with APIs, authentication, keys, rate limits, webhooks, and technical documentation
- Genuine marketing judgment and ability to identify strong offers, broken pages, and effective retail-buyer emails
- Clear, specific, filler-free writing
- Ability to work with 9–5 CT overlap if remote
- Experience with the listed stack is a bonus
- Regulated or high-constraint category marketing experience is a bonus
- DTC subscription or ecommerce experience, especially retention/win-back and referral mechanics, is a bonus
Benefits
Comp & perks- Remote work option with 9–5 CT overlap
- Direct reporting line to the two founders
- High visibility and real ownership
- Minimal management layers
- Hands-on, builder-first role
- Autonomy over a growth stack built on search, lifecycle, retention, referral, trade, and field
- Opportunity to help build the company's own agent and automation stack from the ground up
- Paid exercise during the interview process