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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO strategy, execution, and optimization, with a strong focus on technical SEO, keyword research, and performance analysis. Capable of managing multiple client accounts while delivering measurable organic growth results and collaborating effectively across teams.
Highest-signal resume keywords
SEO Strategy ManagementTechnical SEO ExpertiseKeyword Research ProficiencyGoogle Analytics 4 ExperienceContent Optimization Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOTechnical SEOKeyword ResearchContent StrategyPerformance AnalysisAEOGEOOn-Page OptimizationSite AuditsCrawl Analysis
Soft Skills
Analytical SkillsOrganizational SkillsCommunication SkillsProject Management Skills
Tools & Technologies
Google Search ConsoleSEMrushAhrefsScreaming FrogLooker StudioSitebulbWordPressWebflowDrupalAI Tools
Industry Keywords
Higher EducationEnrollment MarketingEducation TechnologyAI Search TechnologiesSearch Algorithm Updates
Tech Stack
Tools & technologiesDrupalWordPress
About the role
Key responsibilities & impact- Own project planning, process, and delivery across the agency
- Guide client work from conception to completion, on time and within budget, across every service line
- Own the strategy, execution, and optimization of SEO initiatives across multiple partner accounts
- Develop long-term organic growth strategies
- Lead technical and content optimization efforts
- Analyze performance and identify opportunities across SEO, Answer Engine Optimization, and Generative Engine Optimization
- Develop and execute SEO, AEO, and GEO strategies across multiple higher education partner accounts
- Build SEO roadmaps aligned with enrollment goals and business objectives
- Conduct keyword, topic, competitor, entity, and search intent research
- Lead technical SEO initiatives including site audits, crawl analysis, indexing, Core Web Vitals, structured data, and internal linking
- Partner with Web Development teams to prioritize and implement technical SEO improvements
- Optimize website content, landing pages, and content hubs for search visibility, user experience, and AI discoverability
- Identify content gaps and opportunities to strengthen topical authority across the student journey
- Monitor rankings, organic traffic, conversions, and other SEO KPIs
- Own monthly SEO reporting and communicate strategic recommendations to stakeholders
- Stay current on search algorithm updates, AI search advancements, and evolving SEO best practices
- Evaluate emerging search technologies and AI tools to improve workflows and search performance
- Contribute to SEO documentation, operational standards, and continuous process improvements
- Collaborate with Content, Web Development, Analytics, Paid Media, and Account Management teams
Requirements
What you’ll need- 3–5+ years of hands-on SEO experience with proven organic growth results
- Experience independently managing SEO strategy across multiple websites or client accounts
- Strong technical SEO expertise, including audits, indexing, structured data, Core Web Vitals, and on-page optimization
- Deep understanding of keyword research, search intent, content strategy, and performance analysis
- Experience using Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Looker Studio, Sitebulb, or similar platforms
- Working knowledge of AEO, GEO, semantic search, entity optimization, and AI-powered search experiences
- Excellent editorial, proofreading, and content optimization skills
- Experience working within CMS platforms such as WordPress, Webflow, Drupal, or similar
- Strong analytical, organizational, communication, and project management skills
- Ability to manage multiple priorities across several client accounts simultaneously
- Experience in higher education, enrollment marketing, or education technology is a bonus
- Previous agency experience managing multiple client accounts is a bonus
- Familiarity with CRM platforms and enrollment-focused reporting is a bonus
- Experience using AI tools such as ChatGPT, Claude, Gemini, Perplexity, AirOps, or similar is a bonus
- Passion for emerging AI search technologies and the future of organic search is a bonus
Benefits
Comp & perks- Fully remote work environment
- Competitive compensation based on experience
- Opportunity to work across a diverse portfolio of higher education institutions
- Exposure to cutting-edge SEO, AEO, GEO, and AI search initiatives
- Collaborative, cross-functional team environment
- Opportunity to influence the evolution of the agency's SEO services and best practices