Senior Manager, Marketing Analytics, Insights

Attain Talent

. Lead the marketing analytics and insights capability supporting Brand Management, Brand Marketing, Commercial Sales, Direct-to-Consumer, Finance, and Consumer Affairs .

Posted 10/15/2026full-timePhiladelphia • Pennsylvania • United StatesSenior💰 $100,000 - $105,000 per yearWebsite

Tech Stack

Tools & technologies

CloudERPSQLTableau

About the role

Key responsibilities & impact

Lead the marketing analytics and insights capability supporting Brand Management, Brand Marketing, Commercial Sales, Direct-to-Consumer, Finance, and Consumer Affairs
Turn data into recommendations for Senior and Marketing Leadership Teams and serve as analytics partner to business leaders
Own weekly, monthly, and quarterly performance reporting by brand, category, channel, customer, and SKU versus plan and prior year
Deliver executive market and performance insights and support brand and portfolio reviews
Maintain Brand Marketing, Brand Management, and Commercial Sales KPIs aligned with enterprise measures and the Brand P&L
Lead Circana analysis of category POS, market share, competitors, retailers, and share-change drivers
Synthesize consumer and category insights from Circana, Mintel, BazaarVoice, and research partners
Measure campaign and channel performance across paid media, paid search, email/SMS, influencers, PR, and web traffic; recommend spend reallocation
Rationalize report inventory and migrate priority reports to automated Power BI dashboards with the BI team
Use Claude for Business and Power BI Copilot to accelerate analysis and make insights accessible to non-analysts
Partner with IT on data quality and integration across D365, Shopify, Klaviyo, SPS, and Circana into Fabric
Run the analytics intake and manage external analytics, data, and technology partners
Automate recurring reporting, commentary, and data preparation
Build AI workflows that summarize performance, flag anomalies, and explain business drivers
Connect insight across Circana, SPS, D365, Shopify, Klaviyo, BazaarVoice, Gorgias, and Finance
Develop forecasting, scenario, and early-warning views
Define the Enterprise Intelligence target state, AI use cases, governance, security, accuracy checks, and responsible-use practices
Train business owners and build reusable prompts, skills, and dashboards

Requirements

What you’ll need

8+ years in marketing, commercial or consumer analytics, ideally in consumer products, home goods or omnichannel retail
Hands-on experience with syndicated POS data (Circana/IRI or Nielsen) and retailer POS (e.g., SPS)
Strong DTC and e-commerce analytics experience, including Shopify, Google Analytics, and CRM/email platforms such as Klaviyo
Advanced Excel and Power BI (or Tableau)
Working knowledge of SQL and ERP data; Dynamics 365 preferred
Proven ability to turn data into concise, executive-ready recommendations and influence senior leaders
Practical experience applying AI and automation to analytics, such as generative AI assistants, Power BI Copilot, and workflow automation
Sound judgment on accuracy and data governance
Preferred: experience with Microsoft Fabric or modern cloud data platforms and enterprise AI tools such as Claude for Business
Preferred: track record of driving adoption of new tools and ways of working with non-technical business leaders
Preferred: background building an analytics function or operating model from a reporting-heavy starting point
Preferred: Brand P&L, pricing and promotion analytics experience; wholesale and DTC channel mix

Benefits

Comp & perks

Medical, dental, and vision plans
Life and disability coverage
Flexible spending and health savings accounts
Supplemental insurance options
State-administered retirement programs with employer contributions
Generous paid time off through a variety of leave programs
11 paid holidays per year for leave-accruing employees