Senior Paid Social Specialist

Attentive

. Own paid social strategy, execution, budget, testing, and performance, with LinkedIn as a core channel .

Posted 11/12/2026full-timeNew York City • New York • United StatesSenior💰 $108,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid social strategy and execution, with a strong focus on LinkedIn Campaign Manager and B2B audience strategies. Proficient in leveraging AI for campaign optimization and performance analysis to drive measurable business results.

Highest-signal resume keywords

Paid Social StrategyLinkedIn Campaign ManagerB2B Audience StrategyCampaign ManagementAI Tools for Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SocialDigital MarketingPerformance MarketingBudget ManagementAccount-Based MarketingRetargetingTesting ProgramsAnalytical SkillsCRM Data ManagementEmerging Technologies

Soft Skills

Strong Communication SkillsCross-Functional Collaboration

Tools & Technologies

SalesforceHubSpotLinkedIn Campaign ManagerAI Tools

Industry Keywords

B2BMedia InvestmentPipeline QualityDemand GenerationCreative Performance

About the role

Key responsibilities & impact

Own paid social strategy, execution, budget, testing, and performance, with LinkedIn as a core channel
Build full-funnel strategies supporting brand, demand generation, pipeline, and revenue goals
Manage media investment and evaluate where to scale, refine, or shift spend
Translate go-to-market priorities into paid social campaigns and programs
Use AI to identify insights, optimize audiences and creative, and streamline campaign and reporting tasks
Build and refine audience strategies using first-party data, account-based audiences, retargeting, platform targeting, suppression, and exclusion strategies
Partner with Sales and Marketing Operations to align audiences with ideal customer profiles and go-to-market priorities
Build and maintain a pipeline of paid social creative
Create testing roadmaps across messaging, formats, offers, calls to action, creative, and audiences
Experiment with video, thought leader ads, document ads, carousel ads, Lead Gen Forms, Sponsored Messaging, and emerging platform capabilities
Monitor creative performance and fatigue and guide future development
Set hypotheses and success criteria for experiments
Connect paid social performance to pipeline quality, opportunity progression, and revenue
Share performance insights, learnings, and recommendations with cross-functional partners

Requirements

What you’ll need

4+ years of experience in paid social, digital marketing, or B2B performance marketing
Demonstrated ownership of campaigns and measurable business results
Deep hands-on experience with LinkedIn Campaign Manager
Experience with additional paid social platforms is a plus
Experience managing paid media budgets and making investment decisions based on business outcomes
Strong understanding of B2B audience strategy, account-based marketing, retargeting, suppression, and full-funnel media
Strong analytical skills and ability to connect media performance to pipeline and revenue
Experience building structured testing programs across audiences, creative, messaging, offers, and formats
Strong campaign management skills and close attention to detail
Experience working with CRM and marketing automation data
Salesforce and HubSpot experience is preferred
Experience using AI tools for insights, creative and campaign optimization, and reducing manual work
Strong communication skills and cross-functional collaboration abilities
Interest in emerging technologies and their application to marketing

Benefits

Comp & perks

Equity
Health and wellness benefits
Competitive perks and benefits
Employee resource groups (AWAKE)
Reasonable accommodations for candidates with disabilities