Growth Coordinator – Demand Generation

Attractfy

. Turn marketing investments into concrete sales opportunities and measurable results .

Posted 11/10/2026full-timeSão José dos Campos • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Growth and Performance Marketing, with a strong focus on optimizing acquisition and demand generation campaigns across platforms like Google Ads, Meta Ads, and LinkedIn Ads. Proficient in analyzing marketing and sales data to drive strategic improvements and enhance conversion rates.

Highest-signal resume keywords

Growth MarketingPerformance MarketingDemand GenerationA/B TestingCRM Systems

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media CampaignsLanding Page OptimizationMarketing AutomationEmail CampaignsData AnalysisPerformance MeasurementFunnel ManagementConversion Rate OptimizationOpportunity GenerationSales Tracking

Soft Skills

CollaborativeAnalytical MindsetProactiveResults-OrientedStrategic Thinking

Tools & Technologies

Google AdsMeta AdsLinkedIn AdsAnalytics ToolsCRM Systems

Industry Keywords

B2B MarketingSales FunnelLead GenerationConversion StrategiesConsultative Sales

About the role

Key responsibilities & impact

Turn marketing investments into concrete sales opportunities and measurable results
Increase lead generation and conversion by identifying opportunities for improvement throughout the sales funnel
Strengthen alignment between Marketing and Sales, contributing to business revenue and margin growth
Plan, execute, and optimize acquisition and demand generation campaigns across Google Ads, Meta Ads, and LinkedIn Ads
Monitor campaign and digital channel performance, identifying opportunities to optimize investments
Manage and improve the marketing and sales funnel, tracking visitors, leads, opportunities, proposals, and sales
Develop and optimize landing pages, forms, and conversion journeys
Build and improve marketing automation, lead nurturing, and email communication workflows
Track performance indicators, acquisition costs, opportunity generation, conversion rates, and return on investment
Conduct A/B tests and experiments to identify the most effective approaches, channels, and strategies
Work closely with the Sales team to align campaigns, lead qualification, opportunity handoffs, and performance tracking
Analyze Marketing and Sales data to identify funnel bottlenecks and define priority improvement actions
Establish reports and performance review routines, turning data into decisions and action plans
Coordinate small teams and vendors, ensuring alignment, delivery quality, and focus on results
Identify new growth opportunities, test hypotheses, and implement continuous improvements to acquisition and conversion strategies

Requirements

What you’ll need

Solid experience in Growth, Performance Marketing, or Demand Generation
Bachelor’s degree in Marketing, Advertising, or Business Administration
Hands-on expertise in paid media campaigns, especially Google Ads, Meta Ads, and LinkedIn Ads
Experience with CRM systems, funnel management, and tracking sales opportunities
Experience with landing pages, marketing automation, and email campaigns
Knowledge of analytics tools, data analysis, and performance measurement
Experience conducting A/B tests and continuously optimizing campaigns and conversions
Ability to interpret performance metrics and connect marketing investments to business results
Ability to work collaboratively with Marketing and Sales teams
Analytical, proactive, experimental, and results-oriented mindset
Experience in B2B companies, particularly in the industrial or technical solutions market
Experience with consultative and more complex sales cycles
Experience integrating marketing platforms, CRM systems, and sales tools
Ability to combine strategic thinking with hands-on execution
Experience coordinating small teams and managing vendors

Benefits

Comp & perks

Hybrid work model (to be agreed upon)
Monday to Friday, from 8:00 a.m. to 5:00 p.m.
Variable compensation based on achievement of targets and results