Marketing Intelligence Manager – Analytics

Atwoods Ranch & Home

. Build intelligence, measurement, and analytical capabilities supporting customer, marketing, and business decisions .

Posted 10/2/2026full-timeRemote • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics, customer insights, and business intelligence, with a strong focus on customer segmentation, lifecycle analytics, and performance measurement. Proven ability to translate complex data into actionable insights and strategic recommendations for senior leadership.

Highest-signal resume keywords

Marketing AnalyticsCustomer SegmentationAttribution TestingMedia Mix ModelingBusiness Intelligence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer AnalyticsLifecycle AnalyticsIncrementality TestingBrand TrackingConsumer ResearchData AnalysisPredictive ModelingMarket SizingStore Traffic AnalysisCompetitive Analysis

Soft Skills

LeadershipCommunicationCollaborationPresentation SkillsAnalytical Thinking

Tools & Technologies

CRMCDPBI ToolsMarketing AutomationWeb AnalyticsData VisualizationIdentity Resolution

Industry Keywords

RetailConsumer BrandOmnichannel CommerceCustomer-Driven BusinessMarket Dynamics

About the role

Key responsibilities & impact

Build intelligence, measurement, and analytical capabilities supporting customer, marketing, and business decisions
Connect customer, market, competitive, media, transactional, channel, and behavioral data to actionable insights
Develop customer segmentation, profiles, lifecycle insights, and Voice of the Customer capabilities
Partner with Customer & Channel Marketing to improve acquisition, frequency, retention, cross-category shopping, lifetime value, and loyalty
Establish enterprise marketing-performance measurement focused on incrementality, store traffic, revenue, acquisition, lifetime value, retention, market share, and brand preference
Advance attribution, incrementality, geographic testing, holdout/control testing, store-visitation measurement, customer-level analysis, and campaign/promotional effectiveness
Partner with Finance on marketing investment, productivity, and return
Own brand health and consumer insights programs and maintain brand scorecards and strength indices
Monitor customer behavior, category trends, competitive positioning, pricing/promotions, messaging, economic conditions, population shifts, and digital/eCommerce capabilities
Analyze store trade areas and local-market performance and recommend incremental marketing investment
Support new-store planning through market sizing, customer profiling, competitive analysis, and post-opening measurement
Build predictive capabilities for lifetime value, churn/retention, purchase propensity, category affinity, acquisition, store traffic, promotional response, market potential, media investment, and demand
Partner with IT, eCommerce, Finance, and external partners on CRM/CDP, marketing automation, web/app analytics, media and store-visitation measurement, attribution, BI, visualization, identity resolution, and MMM
Maintain data quality, governance, consistency, and measurement methodology
Create executive dashboards and scorecards
Present insights and recommendations to senior leadership and cross-functional partners

Requirements

What you’ll need

8+ years of progressive experience in marketing analytics, customer analytics, consumer insights, business intelligence, marketing science, or related disciplines
3+ years leading and developing analytical teams
Retail, consumer brand, omnichannel commerce, or other customer-driven business experience strongly preferred
Expertise in customer segmentation, lifecycle analytics, lifetime value, large customer/transactional datasets, brand tracking, consumer research, and customer insights
Experience with attribution, experimentation, and incrementality testing
Media Mix Modeling experience ideally
Strong understanding of store traffic, retail performance, customer behavior, and local market dynamics
Working knowledge of CRM, CDP, BI, analytics, and marketing technology platforms
Experience managing analytical partners, research vendors, and measurement providers
Strong financial/commercial acumen
Ability to translate complex analysis into clear business recommendations and executive presentations
Ability to sit for long periods
Ability to perform heavy and repetitive lifting up to 50 lbs
Ability to bend, carry, push, work on a ladder, and perform repetitive keyboard movements
Close vision for PC work

Benefits

Comp & perks

Amazing Employee Discount on everything from clothes to power tools to pet food
Multiple Health Insurance options after 60 days
Dental & Vision options
Life Insurance
Paid Vacation
Holiday Pay throughout the year
Paid Sick Time
401(k) with a generous 4% company match
Paid Parental Leave
Community Giving Program matches donations and provides paid volunteer hours
Wellness Program with medical-premium credits
Training Program with over 250 courses
Various Voluntary Insurance Options