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About the role
Key responsibilities & impact- Conduct keyword research and analysis for SEO and AEO strategies
- Develop on-page and off-page optimization recommendations
- Apply on-page SEO best practices and schema recommendations
- Analyze competitor SEO and AEO approaches
- Identify technical SEO opportunities involving crawling, indexing, ranking, and content discoverability
- Support client SEO audits and diagnostics
- Execute redirect management, internal link optimization, and backlink management
- Conduct topic, audience, content gap, and competitor content research
- Build and maintain content calendars and topic clusters
- Contribute to content strategy development
- Create end-to-end content briefs for blogs, landing pages, location pages, and resources
- Write, edit, optimize, refresh, and consolidate content
- Structure content for AI Overviews, answer engines, and LLM-driven search
- Use AI tools for keyword research, outlining, drafting, and SEO auditing
- Help refine AI-assisted content workflows, prompts, and templates
- Monitor website, content, and AI search performance metrics
- Generate organic campaign reports and present findings internally
- Communicate campaign strategies, content plans, performance updates, and recommendations
- Collaborate with client stakeholders on approvals, subject-matter input, and feedback
- Collaborate with paid media, analytics, sales, writers, designers, and contractors
- Stay informed about search, content marketing, and AI best practices
- Contribute ideas to improve team processes and client outcomes
- Uphold the agency’s core values and promote an inclusive workplace culture
Requirements
What you’ll need- Solid SEO foundation
- Strong writing ability and analytical thinking
- Knowledge of keyword research and analysis
- Understanding of on-page and off-page SEO
- Knowledge of title tags, meta descriptions, headers, internal linking, and schema
- Foundational knowledge of crawling, indexing, and ranking
- Ability to conduct or support SEO audits and diagnostics
- Experience or ability to use Google Search Console, SEMrush, Google Analytics, and AI tools
- Ability to research topics and audiences and identify content opportunities
- Ability to write, edit, and optimize content for search engines, answer engines, and user experience
- Ability to apply human judgment and editorial quality assurance to AI-assisted content
- Ability to analyze traffic, rankings, engagement, conversions, and AI citations
- Ability to communicate campaign strategies, content plans, performance updates, and recommendations professionally
- Ability to collaborate with clients and cross-functional teams
Benefits
Comp & perks- Hybrid work arrangement
- Exposure to diverse clients and industries
- Growth opportunities as a well-rounded organic search practitioner
- Opportunities to learn and use SEO, AEO, analytics, and AI tools
- Collaboration with cross-functional teams and senior team members