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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing and managing end-to-end organic campaigns, with a strong focus on SEO, AEO, and content initiatives. Proficient in analyzing performance metrics and providing data-driven insights to enhance client strategies and drive business goals.
Highest-signal resume keywords
SEO Campaign ManagementKeyword Research and AnalysisOn-Page and Off-Page OptimizationAI Tools for Content OptimizationPerformance Reporting and Insights
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOAEOKeyword ResearchOn-Page OptimizationOff-Page OptimizationWebsite Performance AnalysisContent Strategy EvaluationData-Driven RecommendationsPerformance ReportingUser Engagement Metrics
Soft Skills
Client CommunicationCollaborationAnalytical ExpertiseProblem-SolvingCommitment to Core Values
Tools & Technologies
Analytics ToolsAI ToolsContent Optimization ToolsPredictive Analytics Tools
Industry Keywords
Organic CampaignsContent InitiativesEngagement MetricsCompetitive AnalysisBest Practices
About the role
Key responsibilities & impact- Execute and manage end-to-end organic campaigns covering SEO, AEO, and content initiatives
- Conduct keyword research and analysis to inform SEO and AEO strategies
- Implement on-page and off-page optimization to improve rankings and answer engine visibility
- Monitor and analyze website performance and identify opportunities for continuous improvement
- Analyze competitors’ SEO and AEO strategies and recommend adjustments based on industry trends
- Conduct successful end-to-end SWMs
- Use AI tools to improve execution speed and analytical depth
- Experiment with new AI tools and techniques and share learnings through team playbooks and templates
- Evaluate content performance and identify top-performing content and improvement areas
- Analyze engagement metrics and recommend content optimization for search engines, answer engines, and user experience
- Generate organic campaign performance reports and provide actionable recommendations
- Present findings to internal teams and clients
- Advise clients by connecting insights to business goals, revenue impact, and strategic next steps
- Lead portions of client strategy conversations
- Communicate campaign strategies and performance updates
- Address client feedback and ensure client satisfaction
- Collaborate with other departments and contribute analytical expertise to cross-channel initiatives
- Identify process improvements and implement best practices within the organic search function
- Uphold and promote the agency’s core values
Requirements
What you’ll need- Experience executing and managing end-to-end organic campaigns, including SEO, AEO, and content initiatives
- Experience conducting keyword research and analysis
- Knowledge of on-page and off-page optimization techniques
- Experience monitoring and analyzing website performance using analytics tools
- Ability to analyze competitors’ SEO and AEO strategies
- Experience conducting successful end-to-end SWMs
- Experience using AI tools for keyword clustering, content optimization, and predictive analytics
- Ability to evaluate content strategy performance and user engagement metrics, including bounce rate, time on page, and conversion rates
- Ability to generate comprehensive organic campaign performance reports
- Ability to provide data-driven insights and recommendations
- Ability to present findings clearly to internal teams and clients
- Ability to frame insights around business goals, revenue impact, and strategic next steps
- Ability to communicate campaign strategies, performance updates, and recommendations clearly and professionally
- Ability to collaborate cross-functionally
- Commitment to agency core values and an inclusive workplace culture
Benefits
Comp & perks- Hybrid work arrangement
- Full-time employment