Senior Analyst, Organic Search – Local SEO Focus

Augurian

. Execute and manage end-to-end organic campaigns spanning SEO, AEO, and content initiatives, emphasizing local and multi-location programs .

Posted 10/1/2026full-timeSt. Paul • Minnesota • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing and managing organic search campaigns, with a strong focus on SEO, AEO, and local search strategies. Proficient in utilizing analytics tools to monitor performance and provide actionable insights for continuous improvement.

Highest-signal resume keywords

SEO Strategy DevelopmentLocal SEO OptimizationKeyword Research and AnalysisGoogle Business Profile ManagementAnalytics Tools Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOAEOKeyword ResearchOn-Page OptimizationOff-Page OptimizationLocal Schema MarkupContent OptimizationPerformance ReportingData AnalysisReview Strategy Development

Soft Skills

CommunicationCollaborationClient ManagementProblem-SolvingTeam Coordination

Tools & Technologies

Google Business ProfileAnalytics ToolsLocal Rank TrackingListing Management PlatformsAI Tools

Industry Keywords

Local SearchCitationsNAP ConsistencyMarket-Specific QueriesEngagement Metrics

About the role

Key responsibilities & impact

Execute and manage end-to-end organic campaigns spanning SEO, AEO, and content initiatives, emphasizing local and multi-location programs
Conduct keyword research and analysis to inform SEO and AEO strategies
Implement on-page and off-page optimization to improve rankings, local pack visibility, and answer engine visibility
Monitor and analyze website performance and provide continuous-improvement insights
Analyze competitors’ SEO, AEO, and local search strategies at the market level and recommend adjustments
Conduct successful end-to-end SWMs
Own Google Business Profile strategy and optimization across client locations, including categories, attributes, services, products, posts, photos, and Q&A
Manage location data accuracy and NAP consistency across citations, directories, data aggregators, and listing management platforms
Develop and optimize location pages and store locators with scalable local schema markup and internal linking structures
Build review strategies, monitor review volume, rating, and sentiment, and recommend response and generation practices
Diagnose and resolve local listing issues, ownership conflicts, and location openings, closures, and moves
Monitor client-location visibility in AI Overviews, answer engines, and LLM-driven local recommendations
Recommend content, profile, and structured-data improvements for AI-driven local search
Use and experiment with AI tools to improve execution across large location portfolios and contribute to team playbooks and templates
Evaluate content and location page performance and identify high-performing pieces, markets, and improvement areas
Analyze engagement metrics and provide optimization recommendations for search engines, answer engines, and local user experience
Generate reports using analytics tools, GBP insights, local rank tracking, calls, direction requests, and location-level conversions
Roll up location-level data into market and portfolio views showing where to invest next
Present findings and actionable recommendations to internal teams and clients
Frame insights around client goals such as foot traffic, appointments, and revenue impact
Lead portions of client strategy conversations and coordinate with location managers, operations, and franchise or regional teams
Communicate campaign strategies, performance updates, and recommendations; address client feedback and ensure satisfaction
Collaborate across departments to integrate organic and local insights into broader marketing strategies
Serve as the team resource for local SEO questions and emerging local search changes
Identify process improvements and implement best practices within the organic search function
Uphold and promote the agency’s core values and inclusive workplace culture

Requirements

What you’ll need

Experience with organic search, SEO, AEO, and content initiatives
Local SEO experience, including Google Business Profiles, local pack and map rankings, location pages, citations, and reviews
Experience conducting keyword research and analysis, including local intent, “near me,” and market-specific queries
Knowledge of on-page and off-page optimization techniques
Experience using analytics tools to monitor and analyze website performance
Experience analyzing competitors’ SEO, AEO, and local search strategies
Experience with Google Business Profile strategy and optimization across multiple locations
Knowledge of location data accuracy and NAP consistency across citations, directories, data aggregators, and listing management platforms
Experience developing and optimizing location pages and store locators, including local schema markup and internal linking
Experience building and monitoring review strategies, including review volume, rating, and sentiment
Ability to diagnose and resolve duplicate or suspended listings, ownership conflicts, and location openings, closures, and moves
Experience monitoring AI Overviews, answer engines, and LLM-driven local recommendations
Experience using AI tools for keyword clustering, content optimization, and bulk location data analysis
Experience evaluating content and location page performance
Experience analyzing bounce rate, time on page, conversion rates, calls, direction requests, and location-level conversions
Ability to generate comprehensive organic and local campaign performance reports
Ability to present findings clearly to internal teams and clients
Ability to frame insights around foot traffic, appointments, and revenue impact
Ability to coordinate with client location managers, operations, and franchise or regional teams
Ability to communicate campaign strategies, performance updates, and recommendations clearly and professionally
Ability to collaborate cross-functionally and contribute analytical expertise
Commitment to fostering a positive and inclusive workplace culture

Benefits

Comp & perks

Hybrid work arrangement
Full-time employment