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Product Marketing Manager
Aurora Solar. Become a subject-matter expert on Aurora’s residential solar sales and design solutions .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and go-to-market strategies within the residential solar industry, leveraging strong storytelling and presentation skills to drive customer engagement and product adoption. Capable of analyzing market trends and competitor activities to inform product positioning and messaging.
Highest-signal resume keywords
Product Marketing ExperienceGo-To-Market Strategy DevelopmentData-Driven Decision MakingCross-Functional CollaborationStorytelling and Presentation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product ManagementMarket AnalysisCampaign ManagementQuantitative Data AnalysisQualitative Data Analysis
Soft Skills
Relationship BuildingAdaptabilityOrganizationProblem-Solving
Tools & Technologies
SalesforcePendoSnowflakeLookerDesign Software
Industry Keywords
Residential SolarB2B SoftwareProduct LaunchCustomer EnablementContent Marketing
Tech Stack
Tools & technologiesSnowflake
About the role
Key responsibilities & impact- Become a subject-matter expert on Aurora’s residential solar sales and design solutions
- Inform go-to-market strategy, product roadmap, and campaigns to drive growth
- Monitor industry trends, customer needs, competitors, and competitor developments
- Refine product differentiators and positioning against alternatives
- Create positioning, messaging, and product narratives for each stage of the buyer journey
- Build customer-facing presentations, buyer’s guides, battlecards, product collateral, solution guides, ROI models, and testimonials
- Manage product launch campaigns and formulate go-to-market strategies for new segments and features
- Collaborate with Sales, Marketing, and Customer Enablement on messaging, positioning, pricing, demos, and packaging
- Measure campaign, launch, product adoption, and messaging success using data and feedback
- Make data-driven recommendations for improvement
- Partner with Marketing on pipeline-driving campaigns, thought leadership, content marketing, webinars, and events
- Collaborate across Marketing, Product, Sales, and Account Management
Requirements
What you’ll need- 5+ years of combined experience in product marketing, marketing, product management, or the residential solar industry, with exposure to B2B software go-to-market
- Understanding of bringing new products or features to market across multiple audiences
- Strong market awareness and ability to turn trends and competitor moves into differentiation
- Strategic, structured problem-solving using quantitative and qualitative data
- Ability to build relationships with cross-functional teams and customers
- Excellent storytelling, writing, and presentation skills
- Resourceful and adaptable in a fast-paced environment
- Highly organized and self-directed
- BA/BS degree or equivalent work experience
- Residential solar experience is a nice-to-have
- Experience launching product integrations or running co-marketing campaigns is a nice-to-have
- Familiarity with design and engineering software or solar installer tools is a nice-to-have
- Experience with Claude, Pendo, Salesforce, Snowflake, and/or Looker is a nice-to-have
- Eligibility to work in the United States
- Must not require sponsorship to work in the US, based on the application questions
Benefits
Comp & perks- Flexible PTO
- Parental Leave
- WFH Stipend
- Coworking Stipend
- Energize Fridays
- Connectivity Stipend
- Learning & Development
- Medical, Dental, and Vision
- Equity
- Bonus