Media and Content Officer

Australian Red Cross Lifeblood

. Promote Lifeblood’s work, build brand awareness and support its reputation with internal and external audiences .

Posted 9/17/2026full-timeWest Melbourne • AustraliaJuniorMid-Level💰 A$75,000 - A$90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in communications, media relations, and content creation, with a strong ability to engage stakeholders and manage corporate affairs. Proficient in filming and editing multimedia content while maintaining a mature understanding of privacy sensitivities.

Highest-signal resume keywords

Media RelationsContent CreationFilming And EditingStakeholder CommunicationsExcellent Writing And Editing Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media Release WritingMedia PlanningStory PitchingVideo EditingPhoto Editing

Soft Skills

Time ManagementOrganizational SkillsInterpersonal SkillsPresentation SkillsVerbal Communication

Certifications & Qualifications

Bachelor’s Degree In CommunicationsBachelor’s Degree In JournalismBachelor’s Degree In Public Relations

Industry Keywords

Corporate AffairsStakeholder EngagementBrand AwarenessIntegrated CommunicationsDonor Privacy

About the role

Key responsibilities & impact

Promote Lifeblood’s work, build brand awareness and support its reputation with internal and external audiences
Manage media relations, social media, content creation and communications support
Develop communications materials and create social media and multimedia content
Support CEO communications and broader corporate affairs priorities
Coordinate Lifeblood’s video and photo newsroom
Take photos and film and edit video content for media opportunities and executive communications
Execute proactive local, regional and national media opportunities
Prepare media materials for spokespeople
Collaborate with marketing, internal communications and other teams on campaigns and integrated communications activities
Deliver consistent communications across channels
Engage with donors, recipients and their families, health service providers and other stakeholders
Report to the Senior Media Manager, Strategic Engagement

Requirements

What you’ll need

Bachelor’s degree level qualifications in communications, journalism or public relations, or professional experience in these fields
Demonstrated understanding of communications and corporate affairs fundamentals, including media relations, stakeholder communications, communications governance, media release writing, media planning and story pitching
Experience filming and editing news-style content
Good news sense and interest in a variety of news outlets
Good time management, planning and organisational skills, with the ability to prioritise and meet deadlines
Mature approach and understanding of sensitivities involving donor, recipient and family privacy
Ability to develop new media contacts and stakeholder relationships
Excellent writing and editing skills, with the ability to tailor content for multiple channels
Excellent verbal communication, interpersonal and presentation skills
A few years of experience; junior-level opportunity for someone ready to take the next career step

Benefits

Comp & perks

Superannuation
Salary packaging, with an option to package up to $15,900 for living expenses and $2,650 for meals and entertainment
Ability to purchase additional annual leave
14 weeks paid parental leave with no waiting period for either parent
Dedicated employee assistance program, Sonder, accessible 24/7 via a mobile app
Work-from-home flexibility
Collaborative and supportive environment
Diversity, wellbeing and menopause-friendly workplace support