Performance Marketing Manager

Auto Approve

. Develop and execute full-funnel paid media strategies across Google, Bing, Meta, TikTok, Reddit, LinkedIn, and programmatic display .

Posted 10/27/2026full-timeRemote • United StatesMid-LevelSenior💰 $80,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing full-funnel paid media strategies across multiple platforms, with a strong focus on customer acquisition, campaign optimization, and performance analysis. Proficient in leveraging AI tools and managing substantial ad budgets to achieve aggressive revenue goals.

Highest-signal resume keywords

Paid Media Strategy DevelopmentCampaign OptimizationAI and Automation ToolsDigital Attribution and Funnel MetricsPerformance Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsMicrosoft AdvertisingMeta Ads ManagerTikTok AdsPerformance MaxSmart BiddingGoogle Analytics 4Google Tag ManagerConversion Rate OptimizationTesting Program Management

Soft Skills

Analytical ThinkingCollaborationTime ManagementProblem SolvingCommunication

Tools & Technologies

Performance DashboardsPower BIAutomated Bidding StrategiesAd-Platform AI FeaturesCampaign Measurement Infrastructure

Industry Keywords

B2CFintechLead GenerationCustomer Acquisition CostReturn on Ad Spend

About the role

Key responsibilities & impact

Develop and execute full-funnel paid media strategies across Google, Bing, Meta, TikTok, Reddit, LinkedIn, and programmatic display
Own campaign strategy, execution, and ongoing optimization with focus on customer acquisition, lead quality, CPL, Cost Per Funded Loan, ROI, and ROAS
Build and manage structured testing programs to improve campaign performance
Leverage AI and automation tools including Performance Max, Advantage+, and automated bidding strategies
Monitor platform updates, policy changes, and new features, translating them into actionable strategies
Manage and optimize marketing spend within allocated budgets
Own conversion tracking, pixel implementation, attribution setup, and campaign measurement infrastructure
Own performance reporting from top of funnel through lead generation and funded loans
Deliver regular performance readouts to marketing leadership
Conduct root-cause analysis and provide actionable recommendations
Analyze performance data to improve targeting, messaging, and budget allocation
Collaborate with the creative agency to develop and test high-converting ad creatives and landing pages
Work with the director of marketing to set campaign objectives, define target audiences and messaging, and manage budgets
Help shape Auto Approve's application of AI across its paid media program

Requirements

What you’ll need

3+ years of hands-on experience managing paid search and paid social campaigns
Experience ideally in B2C, fintech, or high-volume lead generation
Solid working knowledge of Google Ads, Microsoft Advertising (Bing), Meta Ads Manager, TikTok Ads, and display/programmatic networks
Experience with Performance Max, Smart Bidding, Advantage+, and other ad-platform AI and automation features
Hands-on experience using AI assistants like Claude to analyze data, optimize campaigns, and work efficiently
Specific real-world examples of using AI in paid media work and its impact
Experience building and running testing programs
Experience managing six-figure monthly ad budgets and optimizing spend toward aggressive CAC Revenue goals
Solid understanding of digital attribution, funnel metrics, and conversion rate optimization
Proficiency with GA4 and Google Tag Manager
Experience with performance dashboards; Power BI or similar is a plus
Ability to manage multiple priorities, meet deadlines, and drive execution independently
Legal authorization to work in the United States
Ability to sit at a computer terminal for an extended period
May be asked to lift approximately 25 lbs.

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Pet insurance
Disability benefits
Leave benefits
Life insurance
401K plan with match
PTO
Holidays
Bonus opportunity
Remote work arrangement
Professional and personal growth opportunities