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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing performance marketing strategies, particularly in managing paid channels like Google Ads and Facebook Ads. Strong analytical skills are essential for tracking campaign performance and optimizing lead generation efforts.
Highest-signal resume keywords
Google Ads ManagementFacebook Ads ManagementPerformance Marketing StrategyLead Generation OptimizationAnalytical Mindset
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingCampaign Performance TrackingLead Funnel ManagementPaid Channel ManagementExperiment Implementation
Soft Skills
MultitaskingPrioritizationEagerness to LearnProblem SolvingPassion for Demand Generation
Tools & Technologies
Google AdWordsFacebook AdsLinkedIn AdsMicrosoft Bing AdsGartner SitesG2
Industry Keywords
Customer AcquisitionRevenue GrowthBrand AwarenessAdvertising ComplianceCloud-Based Software
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Develop and execute comprehensive performance marketing strategies to drive customer acquisition, revenue growth, and brand awareness
- Utilize analytics tools to track campaign performance, generate insights, and report on key metrics to stakeholders
- Own the planning and management of paid channels including Google AdWords, Gartner sites, G2, Microsoft Bing, LinkedIn, and Facebook Ads
- Ensure advertising accounts and associated components comply with respective policies
- Ensure ads are running according to the advertising plan
- Propose, initiate, and implement experiments to explore growth opportunities and increase lead generation month over month against the planned budget
- Own the entire lead funnel from lead generation to closed wins
- Propose, initiate, and implement optimizations in advertising channels
- AutoLeap provides an all-in-one, cloud-based auto repair management software platform for automotive repair shops
Requirements
What you’ll need- Strong academics from a top institution
- 5-6 years of experience in managing paid channels, particularly Google Ads
- Strong knowledge of Google Ads, Facebook Ads, and other paid channels
- Eagerness to learn new channels and a roll-up-your-sleeves mentality
- Proven track record of past successes and role progression
- Analytical mindset
- Ability to multitask and prioritize between competing tasks
- Passion for demand generation, exploring and building new channels
- Passion for startups and solving tough problems