Senior Manager, Product Marketing

AutoVitals

. Own positioning, messaging, and value proposition for every product in the AutoVitals suite .

Posted 10/3/2026full-timeRemote • United StatesSenior💰 $135,000 - $140,909 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing, including positioning, messaging, and go-to-market strategies for B2B SaaS products. Proven ability to drive product launches, develop competitive intelligence, and create sales enablement materials while managing and mentoring product marketing teams.

Highest-signal resume keywords

Product MarketingGo-To-Market StrategyCompetitive IntelligenceSales EnablementMarket Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market DiscoveryBuyer PersonasPositioningProduct Launch ManagementData LiteracyMessaging DevelopmentWin/Loss AnalysisCampaign CoordinationSales ReadinessProcess Development

Soft Skills

Strong WritingClear CommunicationCollaborationAdaptabilityTeam Development

Tools & Technologies

SalesforceHubSpot

Certifications & Qualifications

Pragmatic Marketing CertificationProduct Marketing Alliance Certification

Industry Keywords

B2B SaaSAutomotive RepairSmall and Medium-Sized BusinessesHome ServicesMulti-Product Platform

About the role

Key responsibilities & impact

Own positioning, messaging, and value proposition for every product in the AutoVitals suite
Define customer segmentation by revenue band, location count, and buyer role, and maintain segment pain points
Partner with Product to translate the roadmap into market-facing language
Partner with Brand on product naming and identity
Own go-to-market plans for product launches, including audience, messaging, sequencing, channels, internal readiness, and success measures
Own launch communications for clients, prospects, and internal teams, including FAQs
Drive adoption of features already in market
Own competitive intelligence, including competitors, battlecards, win/loss themes, and positioning
Bring competitive insights into pricing, packaging, and roadmap discussions
Build sales enablement materials including decks, one-pagers, talk tracks, objection handling, and FAQs
Own customer proof points and reference stories
Coordinate segmented campaign messaging with demand generation and content
Measure work against sales adoption and pipeline and improve based on results
Build product marketing standards, processes, playbooks, and operating cadence
Hire, onboard, and develop product marketers as the team grows

Requirements

What you’ll need

6+ years in product marketing at a B2B SaaS or technology company
Experience conducting market discovery through customer, prospect, and win and loss interviews, then translating those insights into validated market problems, buyer personas, positioning, and go-to-market decisions
Experience managing or developing product marketers and building the process, standards, and playbooks a function runs on
Track record owning product launches end to end, from positioning through sales readiness and results
Strong writer and clear communicator who can take a technical product and say plainly what it does and who it is for
Experience building competitive intelligence from scratch, including research, battlecards, and win and loss analysis
Experience segmenting a market and building differentiated messaging by segment and by buyer role
Comfortable working directly with sales reps, sitting in on calls, and building what they will actually use
Data-literate, able to connect messaging and launch work to pipeline and bookings
Comfortable building from scratch in a fast-moving environment where not everything is defined yet
Pragmatic Marketing or Product Marketing Alliance certification (bonus)
Experience taking a multi-product platform to market (bonus)
Experience marketing to small and medium-sized businesses, particularly in automotive, home services, or a similar vertical (bonus)
Familiarity with Salesforce and HubSpot (bonus)
Background or knowledge of the automotive repair industry (bonus)

Benefits

Comp & perks

Medical/Dental/Vision
Flexible Spending Account
401K Match
Flexible PTO
10% target bonus