Director, Field Marketing

Avenu Insights & Analytics

. Own and drive Neumo's national event strategy and annual operating model .

Posted 9/24/2026full-timeRemote • Illinois • United StatesLead💰 $130,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in field marketing and event management, with a strong focus on budget management, event strategy, and team leadership. Proven ability to design and execute high-impact events that drive pipeline and revenue growth.

Highest-signal resume keywords

Field Marketing ExperienceEvent ManagementBudget ManagementPeople ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event StrategyBudget ForecastingContract NegotiationEvent Performance ReportingProject ManagementLead-to-Opportunity DesignVendor ManagementData AnalyticsExperience DesignPipeline Insights

Soft Skills

Strong CommunicationLeadershipCoachingAccountabilityAnalytical Thinking

Tools & Technologies

Event-Management SystemMonday.comAI-Enabled Tooling

Industry Keywords

Corporate Event ManagementSaaSGovtechPublic SectorHigh-Velocity Environment

About the role

Key responsibilities & impact

Own and drive Neumo's national event strategy and annual operating model
Allocate a significant national field-marketing budget across products, territories, and business units
Co-own event-driven pipeline and retention outcomes with Sales and business-unit leaders
Launch and scale Neumo's flagship annual customer conference planned for Q2 2027
Own conference strategy, experience design, registration, partner/sponsor program, supplier contracts, and P&L
Plan and manage logistics for sales kickoff, President’s Club, and other strategic go-to-market meetings
Build, lead, and grow the events team
Protect and amplify Neumo's brand across events
Oversee venue, booth, shipping, staffing, and collateral logistics
Own the event-management system and improve processes through software adoption and AI-enabled tooling
Report on event performance and connect activity to pipeline and closed-won revenue
Build and oversee the multi-million-dollar budget, forecast spend, negotiate contracts, and demonstrate ROI
Design a high-conversion lead-to-opportunity flow from events
Serve as executive escalation point with vendors and venues
Partner with Sales Development and Inside Sales to convert booth meetings into discovery and demo calls
Align event programming with business, territory, and retention strategies
Partner with HRBP on hiring, headcount planning, compensation actions, career pathing, and workforce planning
Define team structure, reporting lines, role scope, and career paths
Set growth plans, coach employees, provide feedback, and create stretch opportunities
Lead performance management and address performance gaps
Build a culture of accountability and ownership

Requirements

What you’ll need

10+ years of experience in field marketing, event marketing, or corporate/global event management
Experience managing a portfolio of 100+ events annually
5+ years of people-management experience
Experience recruiting, hiring, onboarding, and developing team members
Experience leading agencies, DMCs, production partners, and vendors
Experience in a high-velocity, multi-workstream environment
Full ownership of a large budget, including forecasting, procurement, contract negotiation, and demonstrating ROI
Experience standing up or scaling a flagship customer conference, sales kickoff, or similarly large-scale/executive event
Experience partnering cross-functionally with Sales, business-unit leaders, and Customer Success
Experience designing executive, VIP, or incentive experiences
Public sector, govtech, SaaS, or regulated-industry experience is a strong plus
Ability to set a national event strategy and build the operating model
Ability to hire, develop, and lead event professionals
Budget and vendor management, including multi-million-dollar budgets and national/international vendor contracts
Reporting and analytics for event performance and ROI
Project management using tools like Monday.com
Executive presence with senior leaders and government stakeholders
Strong written and verbal communication
Analytical ability to translate event data into cost-per-lead, cost-per-opportunity, and pipeline insights
Experience designing attendee experiences
No educational credential is explicitly required

Benefits

Comp & perks

Competitive benefits and compensation package
Equal Opportunity Employer