Director, Content and External Communications

Aviso Wealth

. Own and lead Aviso’s enterprise content and external communications strategy .

Posted 11/10/2026full-timeToronto • CanadaLead💰 CA$135,000 - CA$160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading enterprise content and external communications strategies, with a strong focus on wealth management and asset management. Proven ability to develop and optimize content strategies, manage multidisciplinary teams, and navigate complex stakeholder environments.

Highest-signal resume keywords

Leadership And People ManagementExternal Communications StrategyContent Optimization And PerformanceWealth Management ExpertiseCrisis Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyEditorial OversightSEO/AEO/GEOContent Performance MeasurementMedia RelationsNarrative DevelopmentBudget DevelopmentContent Platforms UnderstandingWriting And EditingCrisis Communications

Soft Skills

Empathetic People ManagementStrategic ThinkingCreative Problem SolvingCollaborationClient Service

Certifications & Qualifications

Bachelor’s DegreeMaster’s Degree (Asset)

Industry Keywords

Wealth ManagementAsset ManagementDirect InvestingCanadian Financial ServicesReputation Management

About the role

Key responsibilities & impact

Own and lead Aviso’s enterprise content and external communications strategy
Translate business, brand and reputation priorities into integrated annual and quarterly plans
Establish planning and prioritization processes supported by an editorial and communications calendar
Set content strategy, including audience priorities, messaging architecture, editorial themes, channel roles, formats, distribution and reuse
Provide strategic and editorial oversight for thought leadership, remarks, articles, presentations, social content, video, infographics, campaign content and the annual report
Guide content experiences across external digital and social channels, including SEO/AEO/GEO
Set strategic direction and governance for social media and community management
Lead external communications and earned media strategy
Oversee media relations, narrative development, outreach, journalist relationships and spokesperson preparation
Guide executive external communications
Support issues management and crisis communications with Corporate Communications, Enterprise Risk Management and executive leadership
Lead, coach and develop a multidisciplinary content, social media, public relations and earned media team
Develop and reconcile the annual budget and oversee PR agency partnerships
Establish content performance and measurement frameworks and optimize strategies based on insights
Establish a centralized content repository with governance protocols
Monitor the Canadian wealth services ecosystem and identify reputational opportunities and risks
Champion editorial standards, brand voice, accuracy, consistency and impact

Requirements

What you’ll need

Bachelor’s degree in Journalism, English, Communications, Marketing or another related field; Master’s Degree an asset
10+ years of experience, including 3+ years in leadership and people management
Deep knowledge and experience in Wealth Management, Asset Management or Direct Investing required
Proven ability to build team capability and fluency in modern content optimization and performance
Experience owning external communications, reputation, and issues/crisis management
Experienced and empathetic people manager who leads with vision and develops a strong, collaborative team culture
Outstanding writer and editor
Ability to connect economic, social, demographic, and content trends to the Canadian financial services ecosystem
Demonstrated understanding of content platforms, metrics, and measurement
Ability to balance multiple priorities, stakeholders, and business demands
Strategic, creative, and critical thinking skills
Comfort with ambiguity in an organization undergoing growth and change
Quick, self-directed learner and coach/player
Proven ability to deliver exceptional client service
Fluent communication skills in English are required; bilingual skills in French are an asset

Benefits

Comp & perks

Competitive compensation package that rewards and recognizes individual contributions
Excellent health, dental and insurance benefits
Generous vacation time
Fitness benefit
Parental leave top-up options
Matching contributions to our retirement program
Learning & development opportunities
Education assistance program
Regular social events to foster teamwork