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AVIXA

Senior Manager, Content Programming & Discovery

AVIXA

. Lead editorial strategy, content intelligence, and programming direction across AVIXA’s priority platforms .

Posted 11/4/2026full-timeRemote • Virginia • United StatesSenior💰 $85,000 - $100,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in editorial strategy, digital content management, and audience development, with a strong focus on SEO and AEO optimization. Proven ability to leverage analytics and audience insights to drive content performance and engagement across multiple platforms.

Highest-signal resume keywords
Digital Content ManagementSEO OptimizationAudience DevelopmentEditorial StrategyAnalytics Integration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Content OptimizationCopywritingEditingEditorial PlanningDigital PublishingAudience InsightsCompetitive AnalysisContent DevelopmentStrategic PrioritizationPerformance Data Analysis
Soft Skills
Clear CommunicationCoachingTrust BuildingInfluencing DecisionsPrioritization
Tools & Technologies
CMSWordPressDrupalGoogle AnalyticsAmplitudeParse.lyChartbeatStoryblokBrightspotCollaboration Software
Industry Keywords
Digital ContentAudience EngagementContent PartnershipsMarket TrendsEditorial Judgment

Tech Stack

Tools & technologies
DrupalWordPress

About the role

Key responsibilities & impact
  • Lead editorial strategy, content intelligence, and programming direction across AVIXA’s priority platforms
  • Use analytics, search behavior, industry trends, competitive analysis, and audience insights to guide coverage, publishing channels, and organizational goals
  • Plan, publish, and optimize digital programming across priority websites and channels
  • Review performance data, market trends, search demand, and live-content opportunities, then adjust programming
  • Manage one staff member focused on community development and audience engagement
  • Set priorities and quality expectations, provide feedback and coaching, and coordinate workload and resources
  • Translate audience insights, SEO and AEO research, competitive analysis, and strategic priorities into editorial briefs, content calendars, content themes, programming recommendations, and distribution guidance
  • Guide content optimization for discovery, usefulness, engagement, conversion paths, SEO, AEO, and audience relevance
  • Establish and manage standards, tools, reporting cadence, and workflows for search, SEO, AEO, analytics, and audience intelligence
  • Apply insights internationally in regionally relevant, cost-effective ways, especially in markets connected to AVIXA events
  • Serve as content and discovery subject matter expert for the digital product team
  • Provide recommendations on programming workflows, user experience, SEO, AEO, and cross-functional integrations
  • Collaborate with social media, communications, and community teams to drive audience engagement and amplification
  • Identify and cultivate content partnerships with industry, event, and adjacent-market media organizations
  • Represent AVIXA at occasional industry and association events, with primarily domestic and some global travel as required

Requirements

What you’ll need
  • Proven experience as a managing editor, digital content manager, audience-development lead, or comparable role with responsibility for editorial planning, digital publishing, and cross-functional execution
  • Demonstrated skill in digital content development, SEO, AEO, content optimization, and audience development
  • Ability to monitor industry news, emerging trends, competitor activity, and adjacent markets, and translate those signals into timely editorial recommendations
  • Exceptional copywriting and editing ability
  • Experience setting expectations, coaching staff, and developing freelance contributors
  • Strong written and spoken English skills; additional language comprehension or fluency is a welcome plus
  • Experience with CMS and digital publishing platforms such as Storyblok, WordPress, Drupal, Brightspot, or Arc
  • Experience integrating data into daily editorial decisions and using analytics platforms such as Amplitude, Google Analytics, Parse.ly, or Chartbeat
  • Ability to build trust, communicate clearly, and influence decisions across teams without direct authority
  • Ability to prioritize competing requests, meet publishing deadlines, and maintain quality across multiple channels and stakeholders
  • Bachelor’s degree helpful but not required
  • Minimum five years of progressively responsible experience in digital content, editorial management, audience development, or a related field
  • Proficiency with CMS and digital publishing platforms, web analytics and reporting tools, keyword and search-research tools, and standard collaboration and productivity software
  • Editorial judgment, strategic prioritization, stakeholder influence, clear communication, and ability to translate audience and performance insights into actionable recommendations

Benefits

Comp & perks
  • Full benefits
  • Manager-level annual incentive bonus program
  • Generous PTO and holiday time off
  • Flexible working hours
  • Option for a Compressed Work Week (9/75 work week, or every other Friday off)
  • Medical benefits
  • Dental benefits
  • Vision benefits
  • 401k plan with company matching
  • Pet insurance
  • Learning and career development opportunities
  • Education assistance