Sales Manager – Generators

AVK-SEG

. Develop and deliver the sales strategy for AVK-SEG’s generator portfolio .

Posted 11/6/2026full-timeLondon • United KingdomMid-LevelSenior💰 £95,000 - £110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing generator sales strategies, managing the complete sales cycle, and building strong relationships with clients and partners. Proficient in collaborating with engineering and operations teams to deliver compliant and competitive generator solutions while maintaining accurate sales records and forecasts.

Highest-signal resume keywords

Generator Sales Strategy DevelopmentSales Cycle ManagementClient Relationship BuildingProposal DevelopmentSalesforce Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationSolution DevelopmentQuotation ManagementContract NegotiationMarket Trend Analysis

Soft Skills

Effective CommunicationCollaborationPresentation SkillsCustomer Satisfaction Focus

Tools & Technologies

Salesforce

Industry Keywords

Generator PortfolioData Centre OperationsElectrical ContractorsValue EngineeringBalance-of-Plant Solutions

About the role

Key responsibilities & impact

Develop and deliver the sales strategy for AVK-SEG’s generator portfolio
Identify and convert generator opportunities within AVK’s existing and prospective client base
Build relationships with data centre operators, consultants, contractors and channel partners
Work with engineering and estimating teams to develop compliant, competitive generator solutions
Develop high-quality technical and commercial proposals for client review
Execute effective sales plans to achieve revenue, margin and order intake targets
Create and maintain a strong pipeline of qualified opportunities for sustainable growth
Promote AVK-SEG’s generator capabilities across the wider AVK business
Represent AVK-SEG at client meetings, industry events and relevant networking forums

Requirements

What you’ll need

Develop and execute a generator sales strategy aligned with AVK-SEG’s growth plans
Grow revenue, gross margin and market presence across London, the UK and agreed international markets
Identify, qualify, pursue and convert opportunities with end users, consultants, contractors and partners
Manage the complete sales cycle from lead generation and solution development through quotation, negotiation and contract close
Build and maintain strong relationships with data centre operators, facility managers, consulting engineers, main contractors and electrical contractors
Lead client visits, presentations and technical discussions to understand power requirements and position the most suitable generator solution
Collaborate with engineering, estimating and operations teams to develop compliant, cost-effective generator packages and associated balance-of-plant solutions
Review customer specifications, coordinate bid responses and ensure quotations accurately reflect scope, programme, risk and commercial requirements
Work with Legal and Commercial teams to negotiate contract terms and secure favourable outcomes for AVK-SEG and its clients
Support tender submissions, value engineering, proposal development and contract handover
Monitor generator market trends, competitor activity, regulatory changes, customer investment plans and emerging technologies
Maintain accurate and timely records in Salesforce, including opportunity stages, activities, sales forecasts and pipeline updates
Work closely with project management, engineering, operations, commissioning and after-sales teams to ensure a seamless handover, successful delivery and high levels of customer satisfaction
Provide regular sales forecasts, pipeline reviews and strategic market insight to senior leadership