Senior Product & Customer Marketing Manager

Axiomatics

. Develop and maintain core product positioning, value propositions, and competitive differentiation for enterprise security buyers .

Posted 11/3/2026full-timeStockholm • SwedenSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B product marketing within enterprise software, focusing on Identity and Access Management (IAM) and cybersecurity. Capable of developing compelling product messaging, sales enablement materials, and executing go-to-market strategies while engaging diverse audiences through effective communication and training.

Highest-signal resume keywords

B2B Product Marketing ExperienceIdentity And Access Management (IAM)Sales EnablementPublic SpeakingMarket Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Launch ManagementMessaging HierarchiesSales Enablement LibrariesCollateral CreationCustomer Advocacy Programs

Soft Skills

Exceptional English WritingEditing SkillsStorytelling SkillsFacilitation Skills

Tools & Technologies

Graphic Design ToolsMarketing Automation PlatformsCRM PlatformsHubSpot

Industry Keywords

Enterprise SoftwareCybersecurityCompetitive DifferentiationCustomer EngagementInternational Markets

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Develop and maintain core product positioning, value propositions, and competitive differentiation for enterprise security buyers
Create sales and marketing assets, including pitch decks, solution briefs, competitive battle cards, and visually engaging presentations
Drive go-to-market planning, launch campaigns, and release communications with Product and Marketing
Develop and deliver product training, sales enablement sessions, and webinars for technical and commercial audiences
Build customer engagement, reference, and retention initiatives with Customer Success
Produce case studies, testimonials, and customer proof points
Plan and host customer-facing educational webinars, product updates, and event sessions
Support joint marketing initiatives with Leonardo Cyber & Security
Adapt product messaging and deliver enablement sessions for Leonardo commercial and technical teams
Support pricing and packaging initiatives through market analysis and competitive intelligence
Report directly to the Chief Marketing Officer and collaborate with Product, Innovation, Sales, Customer Success, and Leonardo

Requirements

What you’ll need

At least 5 years of B2B product marketing experience in enterprise software
Proven domain experience in Identity and Access Management (IAM), authorization, cybersecurity, or closely related enterprise security markets
Demonstrated track record managing product launches, messaging hierarchies, and sales enablement libraries
Exceptional English writing, editing, and storytelling skills
Direct experience creating high-grade collateral independently
Proven facilitation and public speaking experience, including hosting webinars and presenting to technical and business audiences
Experience marketing enterprise technology across international markets (EMEA and North America)
Legal right to work in Sweden at the time of application (EU citizenship or valid Swedish work permit)
Experience developing customer advocacy, reference, or customer marketing programs (nice to have)
Practical experience recording and editing product walkthroughs, demo videos, or multimedia content (nice to have)
Familiarity with graphic design tools and marketing automation/CRM platforms such as HubSpot (nice to have)
Prior experience working within an international corporate group or matrixed organization (nice to have)
Familiarity with enterprise software pricing and packaging models (nice to have)

Benefits

Comp & perks

Hybrid working model
Modern offices located in the heart of Stockholm
Work-life balance
Opportunities to broaden scope across product marketing, customer engagement, and group-level enterprise initiatives
High-ownership role with central and strategic impact
Daily collaboration with international teams in an inclusive, multicultural setting