Director of Product Marketing

Axion

. Shape Axion Ray’s product narrative and contribute to go-to-market strategy .

Posted 11/10/2026full-timeNew York City • New York • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on AI solutions for manufacturing, including the ability to craft differentiated messaging and drive adoption. Proven track record in managing teams, launching products, and collaborating across functions to optimize marketing effectiveness.

Highest-signal resume keywords

Product Marketing ExperienceAI Solutions MarketingB2B SaaS BackgroundManagement ExperienceStrategic Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentMarket AnalysisSales Enablement MaterialsBuyer Persona DevelopmentLaunch Process ManagementAnalytical SkillsValue Proposition DevelopmentTechnical Concept TranslationRevenue Growth Strategies

Soft Skills

Strong Communication SkillsCollaborative Relationship BuildingMentoring and UpskillingPresentation SkillsPersonal Credibility

Tools & Technologies

AI-Driven InsightsIndustrial IoTQuality Management TechnologiesProcess Optimization ToolsProduct Collateral

Industry Keywords

ManufacturingIndustrial AutomationData AnalyticsMarket TrendsCompetitive Intelligence

Tech Stack

Tools & technologies

IoTRay

About the role

Key responsibilities & impact

Shape Axion Ray’s product narrative and contribute to go-to-market strategy
Drive adoption of AI solutions among leading manufacturing organizations
Own messaging and execution to position AI solutions as the market leader in manufacturing quality intelligence
Report to the Head of Marketing
Work closely with Product, Sales, and Solutions
Build and scale the product marketing function
Develop differentiated messaging and support continued revenue growth and adoption
Own the launch process for new features and products
Craft product positioning and messaging highlighting technical differentiators, AI-driven insights, and ROI
Develop and refine buyer personas based on manufacturing customer needs, pain points, and decision-making processes
Create and maintain sales enablement materials, including pitch decks, case studies, battle cards, and product collateral
Analyze market trends, customer insights, and competitive intelligence
Partner with Product and Engineering to influence roadmap decisions
Measure and report on product marketing effectiveness and optimize messaging
Build and mentor a high-performing product marketing team

Requirements

What you’ll need

6+ years of progressively responsible product marketing experience, ideally with exposure to manufacturing, industrial IoT, or AI/analytics products
2+ years of management experience
Background in B2B SaaS, Data or AI
Demonstrated success in launching new capabilities and developing value propositions
Proven ability to develop differentiated messaging and positioning for technical products to non-technical and technical audiences
Strategic thinking with a strong understanding of marketing principles, practices, and techniques
Experience influencing across groups with strong communication and presentation skills
Demonstrates high level of personal credibility
Ability to work collaboratively and build relationships with all levels within an organization
Track record of excellent management skills, including recruiting, upskilling and mentoring
Strong analytical background with ability to mentor others
Demonstrated commercial mindset with a deep understanding of how to partner with sales and product to drive growth
Excellent written and verbal communication skills, with the ability to create compelling narratives and content
Comfortable operating in a dynamic, rapidly changing startup environment; flexible and hands-on
Experience marketing AI capabilities (preferred)
Familiarity with quality management, process optimization, or industrial automation technologies (preferred)
Technical background or ability to quickly grasp complex technical concepts and translate them into customer value (preferred)

Benefits

Comp & perks

Competitive compensation
Meaningful equity
Benefits package
Career development opportunities
Leadership opportunities
Opportunity to make a significant impact from day one
People-first culture
Support to succeed
Collaboration and diversity of thinking