Content Marketing Strategist

AxisCare Home Care Software

. Develop and execute content strategies and editorial plans based on audience needs, search behavior, industry trends, and marketing priorities .

Posted 10/19/2026full-timeRemote • Texas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing content strategies that align with audience needs and business goals, leveraging strong SEO knowledge and content performance analysis. Proficient in managing content projects from ideation to execution while collaborating effectively across teams.

Highest-signal resume keywords

Content Strategy DevelopmentSEO KnowledgeContent Performance AnalysisProject ManagementMarketing Automation Proficiency

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content ArchitectureKeyword ResearchEditorial PlanningWriting and EditingContent Optimization

Soft Skills

CollaborationOrganizational SkillsStrategic ThinkingAdaptabilityAttention to Detail

Tools & Technologies

WordPressHubSpotCanvaAI ToolsMarketing Automation Tools

Industry Keywords

Content MarketingIntegrated CampaignsB2B SaaSHealthcareHealthtech

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Develop and execute content strategies and editorial plans based on audience needs, search behavior, industry trends, and marketing priorities
Support integrated campaigns, organic growth, customer journeys, brand initiatives, and business goals
Partner with the Marketing Manager and cross-functional teams on campaign themes, messaging, content plans, and supporting assets
Collaborate with creative, SEO, Product Marketing, and other teams to execute content strategies and campaigns
Evaluate content performance, search intent, content gaps, and business priorities to identify opportunities and optimize existing content
Develop strategic campaign briefs covering audience targeting, messaging, structure, sourcing, and search optimization
Own content projects from concept through execution, coordinating stakeholders, timelines, and deliverables
Write and edit blogs, white papers, research reports, web copy, email campaigns, press releases, and thought leadership content
Develop repurposing and distribution strategies across web, email, social, and campaigns
Analyze content performance and search visibility to inform future strategy
Monitor SEO, AEO, GEO, content marketing, and AI search trends
Use AI and automation to streamline research, analysis, organization, and repetitive workflows while maintaining content quality and ownership
Support executive thought leadership, awards, product reviews, and other brand initiatives
Develop repeatable content frameworks, workflows, and standards to improve quality, consistency, and scalability
Perform other duties assigned by the Marketing Manager

Requirements

What you’ll need

Experience turning business objectives and audience insights into content strategies and campaigns
Experience developing content strategies, editorial plans, and integrated campaigns from ideation through execution
Strong understanding of SEO and emerging AEO/GEO practices
Ability to conduct topic, keyword, search intent, and content gap research
Strong understanding of content architecture, internal linking, authoritative sourcing, and topical authority
Exceptional writing, editing, and editorial judgment across long-form, web, email, campaign, and thought leadership content
High standards for content quality, accuracy, originality, brand voice, and source credibility
Ability to collaborate across functions
Ability to independently own projects, make strategic recommendations, and adapt as priorities shift
Strong organizational skills and ability to manage multiple priorities and meet deadlines
Comfort using AI and emerging technologies responsibly
Ability to analyze content and campaign performance
Proficiency in marketing automation and content management tools, including WordPress, HubSpot, and Canva
Bachelor's degree in Marketing, Communications, Public Relations, or equivalent experience (preferred)
4+ years of content marketing, brand marketing, or communications experience, preferably in B2B SaaS, healthcare, or healthtech (preferred)
Experience with integrated marketing campaigns, editorial calendars, or content programs
Experience developing content for organic search, with knowledge of SEO and emerging AEO/GEO practices
Experience collaborating with subject matter experts, executives, Product Marketing, SEO, demand generation, and creative teams

Benefits

Comp & perks

Medical insurance premiums are covered in full for the employee (Medical, Dental and Vision)
401K with competitive company matching
Personal time off, sick leave, and holidays
Company-provided laptop and other needed computer equipment
Competitive salary
Comprehensive benefits package