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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing strategies tailored to the Benelux and Nordic markets, with a strong focus on public safety and technology sectors. Proficient in digital marketing, public relations, and managing cross-functional teams to enhance brand visibility and drive customer engagement.
Highest-signal resume keywords
Marketing Strategy DevelopmentDigital/Growth MarketingPublic RelationsEvent ManagementCustomer Insights
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Performance ReportingCompetitive IntelligenceCrisis ManagementSales EnablementCampaign Optimization
Soft Skills
Excellent Interpersonal SkillsFluent English Communication
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Public SafetySaaSTechnologyNorthern EuropeBeneluxNordics
About the role
Key responsibilities & impact- Act as a market expert using research, competitive intelligence, and customer insights to position Axon’s offerings
- Lead marketing strategy development and execution for the Benelux and Nordic markets, adapting to country-specific needs
- Increase awareness, shift perception in policing markets, and create pipeline for Axon’s product portfolio
- Monitor public safety trends, regulations, and local public affairs landscapes
- Produce marketing performance reports and own metrics including event ROI, advertising and sponsorship return, lead progression, and pipeline influence
- Develop and execute PR and public affairs campaigns with agency partners
- Manage Axon’s reputation, crisis response, media placements, and brand visibility
- Coordinate consistent messaging with corporate communications and support government affairs initiatives
- Plan and execute in-person, hybrid, and webinar events
- Create integrated campaigns including case studies, video, digital campaigns, and public relations
- Manage regional online brand presence and develop creative audience approaches
- Track ROI, engagement, and audience feedback to optimize campaigns and events
- Provide go-to-market and competitive positioning insights for sales
- Create sales enablement assets, playbooks, and content
- Develop cross-sell and upsell strategies with sales
- Coordinate media outreach, co-marketing, and customer references with agencies
- Build internal relationships for product launches, localized content, and sales support
- Align PR, public affairs, and external communications teams across regions
Requirements
What you’ll need- Bachelor's degree or equivalent practical experience
- 7+ years of marketing experience, ideally at a public safety, SaaS or technology company
- Experience developing and executing marketing strategies and managing external or in-house agencies
- Expertise in digital/growth marketing, events and public relations or public affairs
- Excellent interpersonal skills with the ability to speak and write English fluently
- Experience working with customers in Northern Europe (Benelux, Nordics)