B2B Retail Marketing Manager

Axpo Group

. Define and execute B2B acquisition marketing strategy with the Sales Department and all sales channels .

Posted 10/14/2026full-timeMadrid • SpainMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B acquisition marketing strategy, managing the full marketing funnel, and optimizing marketing automation and Salesforce integration. Proficient in data-driven decision-making and fluent in both Spanish and English.

Highest-signal resume keywords

B2B Demand GenerationSalesforce Sales CloudSalesforce Marketing CloudMarketing AutomationData Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B Acquisition MarketingLead QualificationCustomer Journey DesignConversion Funnel OptimizationPaid Media ManagementEmail MarketingContent Marketing StrategyLoyalty ManagementTraffic GenerationLead Scoring

Soft Skills

Analytical MindsetAction-OrientedCommercial Acumen

Tools & Technologies

Google AdsLinkedInSalesforce IntegrationRetargeting PlatformsCRM Systems

Certifications & Qualifications

University Degree in MarketingFurther Education in Digital Marketing

Industry Keywords

SMEsSOHOsB2B SectorsCustomer RetentionBrand Messaging

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Define and execute B2B acquisition marketing strategy with the Sales Department and all sales channels
Cover SMEs, SOHOs, self-employed professionals and selected B2B sectors
Own the full marketing funnel from awareness and traffic generation through lead qualification, nurturing and sales handover
Manage the loyalty funnel to retain customers and create loyalty
Manage paid media budget and optimize investment across Google Ads, LinkedIn, retargeting and sector-specific channels
Manage branded content and email marketing
Manage social accounts to build followers and reputation through a content marketing strategy
Design and continuously optimize customer journeys, landing pages and conversion funnels
Build marketing automation and Salesforce integration for lead scoring, routing and campaign attribution
Lead brand, messaging and creative execution across customer segments
Work closely with Sales, Operations, Data and Technology to drive commercial growth

Requirements

What you’ll need

University degree in marketing, business, economics or a related field
Proven experience in B2B demand generation and marketing automation
Strong command of Salesforce Sales Cloud and Marketing Cloud
Analytical, data-driven and commercially sharp, with a structured and action-oriented mindset
Fluency in Spanish and English
Ideally, further education in digital marketing, CRM, demand generation or data analytics

Benefits

Comp & perks

Flexible working hours
Hybrid work: part of the time remotely and the rest at Axpo offices in Madrid, Torre Europa
Meal allowances, with the option to use them for public transportation or childcare
Home internet connection compensation
Industry-specific training courses and a learning channel
Gym coverage of 90% at Forus Selection
Comprehensive health insurance, with the option to extend coverage to spouse and children
Continuous learning and personal growth opportunities
International community involvement
Equal opportunity, non-discrimination, tolerance, and inclusion culture