CRM Specialist

Azul Linhas Aéreas Brasileiras

. Create and implement data-driven CRM strategies across the entire customer lifecycle: acquisition, onboarding, engagement, retention, and loyalty .

Posted 10/14/2026full-timeBarueri • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creating and implementing data-driven CRM strategies across customer lifecycles, utilizing Salesforce Data 360 and Marketing Cloud for personalized omnichannel campaigns. Proficient in analyzing customer segmentation metrics and KPIs to drive engagement and loyalty initiatives.

Highest-signal resume keywords

Salesforce Data 360Salesforce Marketing CloudCustomer Segmentation MetricsOmnichannel CampaignsPersonalization Techniques

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

CRM StrategyLifecycle ManagementData AnalysisA/B TestingJourney Optimization

Soft Skills

Excellent CommunicationInfluencing SkillsCollaboration

Tools & Technologies

Salesforce Marketing CloudJourney BuilderData Visualization Tools

Industry Keywords

Airline IndustryTourism IndustryLogistics IndustryCustomer LoyaltyPersonalization

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Create and implement data-driven CRM strategies across the entire customer lifecycle: acquisition, onboarding, engagement, retention, and loyalty
Use Salesforce Data 360 to consolidate and interpret a unified customer view
Identify personalization and segmentation opportunities across email, SMS, WhatsApp, RCS, e-commerce, and physical stores
Orchestrate campaigns in Salesforce Marketing Cloud, integrating data and dynamic content into personalized omnichannel journeys
Apply personalization techniques to Azul’s website and app, focusing on relevant product recommendations, offers, and content
Activate data to enhance in-person experiences in stores, airports, and aircraft
Create CRM initiatives involving operational teams and cabin crew
Define and track lifecycle, engagement, conversion, profitability, and loyalty KPIs
Propose strategic adjustments based on results
Partner with Marketing, Product, Operations, and Business Intelligence teams
Explore new personalization technologies and tools to increase the relevance and speed of activations

Requirements

What you’ll need

Bachelor’s degree in Advertising, Public Relations, Marketing, Business Administration, or a related field
At least 4 years of experience in CRM, direct marketing, or personalization, with a proven track record in lifecycle and loyalty strategies
Hands-on experience with Salesforce Data 360, Marketing Cloud, and Journey Builder
Experience with website and app personalization tools
Knowledge of customer segmentation metrics and techniques, including RFM, Lifetime Value, purchase propensity, and churn indicators
Experience with omnichannel campaigns, including digital and in-person activations
Analytical ability to transform complex data into actionable, personalized strategies
Excellent communication and influencing skills to work with different teams and organizational levels
Experience in the airline, tourism, or logistics industry is a plus
Experience integrating data across physical and digital channels is a plus
Knowledge of A/B testing, MVT, and journey optimization is a plus
Familiarity with data visualization tools and executive dashboards is a plus
A track record of promoting a data-driven culture and enabling business teams to use data independently is a plus

Benefits

Comp & perks

Anjo Azul: psychosocial, legal, and financial support
Cegonha Azul for expectant mothers and mothers until the baby’s first year, available to Crew Members and dependents
Wellhub and TotalPass
Smoking Cessation Program
NutriAzul: nutritional support
Zenklub: online therapy
SEST SENAT: free courses, community centers, dental care, physiotherapy, nutritionists, and psychologists
Concierge service with wellness benefits
Pharmacy discounts
Papos para o Futuro leadership discussions
Individual development plan
Training through the Uniazul Corporate University
Education incentives for undergraduate and graduate degrees and language courses through partner institutions
Azul Volunteer Program